Gene Lumsden
Lumsden ENT. LLC Consulting Services
Business Purchasing | Marketing | Sales Management
909-762-9707
My name is Gene Lumsden, and I have dedicated my life to the shooting sports industry. I began shooting competitive trap at the age of twelve. Over the next twelve years, I won a number of California State, Grand American, and International events.
From 1967 to 1969, I became a member of the famed U.S. Army International Trap Team. In 1967 during my time on the International Trap/Olympic Team, I won the International Clay Pigeon Championship of America and competed in the Pre-Olympics in Mexico City. From 1968 to 1969, I won the Canadian Championship, the Grand Prix of Bern, Switzerland, and the Grand Prix of St. Moritz. Once, I took third in Denmark and, twice, I took second in Darmstadt, Germany. I also took second in the Grand Prix of Czechoslovakia (1969), won the Cup of Nations in Milan, Italy (1969), and took second in the European Championships (1969). Twice, I tied the world record that was set at the 1964 Olympics (198x200).
After my time on the International team, I worked for Krieghoff International, a high-end, competitive shotgun company out of Ulm, Germany and competed in the Pro ranks. To name a few of the Pro events I won in 1970-72, at theGrand American (1970), I won the Pro-class championship (200x200), the Pro-class doubles championship (98x100), and was runner up in both the clay target championship (199x200) and preliminary handicap (95x100). I was also selected for the Pro All-American Team.
1972 was my most difficult year. I decided to walk away from the game that I truly loved to begin a business career. Knowing that I couldn’t do both and be successful, I worked at a number of jobs in retail, warehouse, and sales. My big break came when I was hired as Merchandise Manager for Outdoor Sports Headquarters in Dayton, Ohio, which was the largest distributor in the hunting and shooting industry in the country at the time.
I later became General Manager for Ellett Bros. During my tenure, the CEO moved the company in different directions outside the shooting industry which drained resources from the company. It was not a good fit for me, so I left.
Next, I was hired as VP of Sales & Marketing for Interarms which was an import company in Alexandria, Virginia. After the owner passed away, the family lost interest in the business. An associate and I liquidated the inventory and began a new business we called Legacy Sports International. Initially, we started with only $500,000 in Howa inventory, purchased from the family. I grew Legacy to a high of 38 million in sales.
In 2005, I was selected to be a member of the California Trap Shooting Hall of Fame. In 2009, I purchased Turner’s Outdoorsman from near-bankruptcy. By 2016, Turner’s reached a high sales of 165 million. I grew its stores from twelve to nineteen during that six-year span. In 2010, I was awarded the prestigious Freedom Award: the highest civilian award presented by the United States Secretary of Defense.
In June of 2017, I sold my interest in both companies to take a break. Today, my wife and I live in Reno, Nevada where we enjoy playing golf among a number of other activities.
However, it’s now time to get back in the action, so I have started Lumsden ENT. LLC Consulting Services, a consulting company specializing in distribution, retail and imports. My four-and-a-half decades in the shooting industry has given me the knowledge and experience to help struggling companies become profitable and stagnant companies move to the next level.
Please, call me at the number above.
Thank you.
Gene Lumsden