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2025 Fishing Industry Insights Report Highlights Brand Loyalty, Digital Influence, and the Rise of DTC Sales
The 2025 Fishing Industry Insights Report, released by Untamed, unveils groundbreaking insights into how modern anglers shop, spend, and connect with brands—with digital media, brand loyalty, and direct-to-consumer (DTC) sales playing a crucial role in the industry's future.
Based on a nationwide survey of 330 anglers, the report provides data-driven intelligence to help fishing brands, retailers, and marketers navigate shifting consumer behaviors in one of America’s most passionate outdoor industries.
Key Findings:
“As the fishing industry evolves, understanding consumer behaviors is critical for brands looking to stay relevant,” said Scott Brandon, CEO at Untamed. “This report provides actionable insights for brands to enhance their marketing strategies, improve customer engagement, and drive sales in a shifting retail landscape.”
How Brands Can Take Action
The 2025 Fishing Industry Insights Report includes detailed insights and strategic recommendations, helping brands to:
Get the Full Report
The 2025 Fishing Industry Insights Report is now available for download. To access the full findings and learn how your brand can capitalize on these trends, visit https://www.untamed.net/research/2025-fishing-industry-insights-report/.
Untamed: The Growth Partner for Outdoor Brands.
Untamed is the leading integrated agency for outdoor brands. We don't just market to outdoor consumers—we live the lifestyle, study the culture, and shape the category. As a full-force growth partner, we align strategy, high-performance creative, media, and technology into one integrated system built to drive results and never waste a single opportunity. With grit, guts, and deep industry insight, we help brands scale smarter, connect authentically, and turn bold ideas into unstoppable momentum. If you’re ready to lead the pack, not just follow it—we’re your guide.