Powered by ViewLift: MOTV Subscribers now get the Best-In-Class Outdoor Streaming Platform with Enhanced Functionality and New Look
Denver CO (April 30, 2025) – MyOutdoorTV (MOTV) has recently unveiled an enhanced streaming platform, packed with numerous cutting-edge features designed to elevate the outdoor streaming experience. Developed in collaboration with ViewLift, a global leader in streaming technology, this update reinforces MOTV’s dedication to delivering best-in-class outdoor lifestyle content to its audience.
MyOutdoorTV is the global subscription-based streaming service from international media and entertainment giant Outdoor Sportsman Group, created for outdoor lifestyle enthusiasts to enjoy content anywhere, anytime and on any device.
"This new and improved platform helps us realize our mission to be the number one destination for streaming the best and most comprehensive outdoor content," said Sr. Vice President and MOTV General Manager Sean Luxton. "The updates highlight everything our audience loves about MOTV, from our Live Scheduled Channels to our fresh from the woods and waters JUST SHOT™ and JUST CAUGHT™ content, delivering fresh and new entertainment almost instantly after it’s captured in the field. With ‘Quick Shots’ highlights and over 20,000 episodes from the biggest names in the outdoor industry, this update ensures that every viewer, no matter where they are, can connect with the content they’re passionate about."
New features for subscribers include:
Enhanced Multi-Channel Guide – Explore Live Scheduled Channels such as HuntStream, TurkeyStream, and WhitetailStream with a new graphical interface. This expanded guide makes it easier than ever to browse and discover must-watch programs across channels dedicated to favorite outdoor pursuits.
Interactive Previews – Hover over a program tile and enjoy sampler trailers that give a taste before committing. This feature is perfect for those who like to explore everything before setting out on their next streaming binge.
Streamlined Sign-Up – A new simplified one-step sign-up process gets viewers straight into the content they love with no hassle.
Viewer personalization crafted by ViewLift using Google Cloud’s’ Vertex AI Platform, with state-of-the-art generative AI. Outdoor enthusiasts will now see their favorite activities – from fishing to hunting to outdoor cooking, capturing the best from competing pros and the outdoor world’s experts.
“MOTV has always used the latest technology to tell modern stories about humans’ oldest activities in the newest possible ways,” noted Rick Allen, ViewLift’s CEO. “One of the pleasures of working with Outdoor Sportsman Group is that they put the outdoor audience first in all that they do. This even more powerful version of MOTV keeps the service on the cutting edge.”
MOTV continues to serve its audience across a broad range of devices. Whether streaming from a bass boat, a treestand, or the living room, viewers can enjoy MOTV on iOS and Android devices, Roku, Apple TV, Amazon FireTV, Xbox, and Samsung, LG, or Vizio Smart TVs.
About MyOutdoorTV (MOTV): MyOutdoorTV is the No. 1 global subscription streaming platform from Outdoor Sportsman Group created just for outdoor lifestyle enthusiasts. MOTV features favorite Outdoor Channel, Sportsman Channel, World Fishing Network, Sportsman Channel Canada television shows, exclusive Major League Fishing content, acquired content from around the world, as well as exclusive MOTV Originals. MOTV is the pre-eminent voice for all outdoor enthusiasts and super serves the outdoor enthusiasts with an expansive acquired library of the best hunting, fishing and shooting programming in long and short form, recipes, tips and tricks, how-to instructional videos, as well as educational and exclusive content focusing on improving success in the field and on the waterways. MOTV is powered by the four networks, along with additional exclusive content available from Outdoor Sportsman Group’s established integrated media arm that includes 14 category-leading outdoor magazines, such as: Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites. Subscribe to MOTV at www.MyOutdoorTV.com and watch on the following platforms: Apple IOS, Android, Roku, Apple TV, Xbox, Amazon Channels, Amazon Fire TV, Samsung SmartTV, LG SmartTV, Vizio SmartTV, YouTube TV, Xumo, YouTube Primetime Channels, Xfinity X1, Xfinity Flex, Comcast, and Cox. MOTV is available in 162 markets worldwide. #MYOUTDOORTV.
About ViewLift:
ViewLift is a digital solutions technology company, specializing in live and on-demand streamed video distribution. With proprietary cloud-based technology, ViewLift powers streaming services for sports, media, and entertainment brands worldwide. Its services include content management, multi-platform distribution, real-time analytics, and flexible monetization models (AVOD, SVOD, TVOD, and hybrid models). ViewLift enables content owners to maximize audience engagement and revenue through a seamless, scalable streaming experience.
For more information about ViewLift, visit www.viewlift.com.