SIG SAUER Launches Bazaarvoice for Online Customer Reviews

NEWINGTON, N.H. –SIG SAUER, Inc. is pleased to announce the launch of Bazaarvoice, an online customer rating and review system for all SIG SAUER products. Currently, Bazaarvoice reviews are now appearing on the product pages at sigsauer.com, and the 5-star rating accompanies the specific SIG SAUER Google product search. Coming soon, the Bazaarvoice customer reviews will be populated on several online retail channels where SIG SAUER products are sold.

“In today’s retail environment, all the information a consumer needs on a product is readily available. Our consumers are very savvy, and are researching their potential purchases before they are motivated to make the investment,” began Tom Taylor, Chief Marketing Officer and Executive Vice President, Commercial Sales, SIG SAUER, Inc. “Bazaarvoice allows our customers to provide feedback, ratings, and reviews, in their own words on all SIG products. It is this word-of-mouth, authentic user review that will inspire people to purchase SIG products, and do so with confidence.”

Customers that have purchased any SIG SAUER product, and competed the registration process will receive a Bazaarvoice customer review survey from SIG SAUER. The survey allows the consumer to write a review in their own words, in addition to rating the product using a 5-star system for quality, value, and features.

“Bazaarvoice is going to enhance the overall SIG SAUER consumer experience, and provides us the opportunity to make a first-hand customer assessment with our products as part of the purchasing process,” concluded Taylor.

About SIG SAUER, Inc.
SIG SAUER, Inc. is a leading provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, and training. For over 100 years SIG SAUER, Inc. has evolved, and thrived, by blending American ingenuity, German engineering, and Swiss precision. Today, SIG SAUER is synonymous with industry-leading quality and innovation which has made it the brand of choice amongst the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens. Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy - a world class, state-of-the-art, 140-acre training facility. SIG SAUER is headquartered in Newington, New Hampshire, and has more than 1,700 employees across eight locations, and is the largest member of a worldwide business group that includes SIG SAUER GmbH & Co. KG in Germany. For more information about the company and product line visit: sigsauer.com.

PR Contact:
Joel Harris, Director, Media Relations & Communication
Phone: (603) 610-3293
joel.harris@sigsauer.com