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Chicago – IL, – Catch Company, the company behind brands like Mystery Tackle Box and Karl’s Bait & Tackle, is proud to announce a new initiative called Catch Co. Gives Back. The program advances Catch Co.’s mission of “rescuing people from the indoors” by partnering with select nonprofit organizations that are doing amazing work across the fishing industry and society at large.
For one week every quarter, Catch Co. will donate 10% of sales from the Karl’s Bait & Tackle ecommerce site to a nonprofit organization. The company is proud to announce that C.A.S.T. for Kids has been selected as its first partner organization. Starting Monday and running through October 11th, funds collected will be donated directly to C.A.S.T. for Kids to help support the Oregon-based group’s mission to ‘Enrich the Lives of Kids with Special Needs Through Fishing’. To learn more about this wonderful organization and explore other ways to help, please visit https://castforkids.org/.
"One of our core goals as a company is to use the sport of fishing as a platform to support important causes and communities in need. I can’t think of a better cause than helping children with special needs and there is no better partner than C.A.S.T. for Kids.,” says Ryan Watson, Chief Customer Officer & Chief Marketing Officer of Catch Co.
Thousands of volunteers across the US support the C.A.S.T. for Kids Foundation each year. Participating children are hosted at a local lake or body of water for a day of education, fishing and fun. They are supplied with all the gear they need and partnered with an experienced volunteer who teaches them proper fishing techniques. After a morning of fishing they are able to enjoy a BBQ lunch and awards ceremony with their families. In 2019 C.A.S.T. for Kids hosted more than 75 events across the country.
After serving on the C.A.S.T. for Kids Foundation Board of Directors for 10 years, Jay Yelas took over as Executive Director in 2015. “My passion for people and for sharing the great sport of fishing with others, especially with children, is why I love C.A.S.T. for Kids. Amazing things happen at our events with tons of caring volunteers creating special memories for these children,” says Jay Yelas.
Each quarter of the year, Catch Co. will be selecting another charity to highlight and support with funds from sales taking place on Karl’s Bait & Tackle for a select week. Find out how you can support this initiative by visiting Catch Co. Gives Back.
About The C.A.S.T. for Kids Foundation
C.A.S.T. for Kids Foundation (C.A.S.T. = Catch A Special Thrill) is a public charity that was formed in 1991 to join volunteers who love to fish with children who have special needs and disadvantages for a day of fishing in the outdoors. The Foundation became an official 501(c)3 in 1994 and currently hosts three programs: C.A.S.T. for Kids, Fishing Kids, and Take a Warrior Fishing.
About The Catch Company
Catch Co. was founded in 2012 by CEO and fishing enthusiast Ross Gordon with a mission to “Rescue people from the indoors”. The company started with the launch of Mystery Tackle Box, the industry’s leading monthly tackle subscription box, and has since expanded with the Karl’s Bait & Tackle e-commerce site. Catch Co. also develops a range of innovative fishing products under brands like 10,000 Fish, Googan Squad, and BioSpawn that can be found at retailers nationwide. To feed anglers’ endless appetite for inspiration and fun, the company also produces original video series like Unchartered that can be enjoyed on YouTube and Amazon Prime Video. For more information, visit www.catchco.com.
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Eli G. Rosenberg
Director | PR & Media Partnerships
p: 716-293-9086 ext 68411
