New Braunfels, TX June 3rd, 2021 –

Keith Warren and The High Road Group are proud to announce their partnership with Sierra Bullets as the official ammunition sponsor of the top-rated hunting TV show, The High Road with Keith Warren!

Located in Sedalia, Missouri, Sierra Bullets has been dedicated to the manufacture of the most accurate bullets in the world for over 70 years. This commitment to performance has established a “Tradition of Precision” for which they are known throughout the world. Now, Sierra has joined the manufactured ammunition market in the form of the Gamechanger, Prairie Enemy and Outdoor Master lines.

“I have been shooting Sierra Bullets for years and have always been impressed with their accuracy. Now that Sierra is manufacturing ammo, there was no question… I wanted Sierra on our show! We are very proud to be shooting Sierra and we are blown away by the accuracy and knock down power of the Gamechanger and Prairie Enemy Lines! Almost every animal we take with the Gamechanger drops where it stands. We are also very excited to put the new Outdoor Master ammo line to the test!” says Keith Warren of The High Road.

“We’re so excited to partner with Keith, Matti and The High Road Group as their ammunition sponsor,” says Keith Enlow, President of Sierra Bullets. “Hunters need to have confidence in their equipment, and Sierra is dedicated to providing the best hunting experience possible. Working with The High Road, we are confident that hunters will have access to both great information and the most reliable ammunition available.”

About Sierra

For over 70 years, Sierra Bullets has been dedicated to the manufacture of the most accurate bullets in the world. This commitment to performance has established a “Tradition of Precision” for which we’re known throughout the world. Over the years, much has changed in the industry and in the marketplace. What hasn’t changed has been our focus on bullets. Sierra focuses on quality in our bullets, and now in our ammunition lines. If you consider the large number of serious marksmen and hunters who use nothing but Sierra and their many accuracy records, we believe we accomplish our objective of a better bullet and ammunition.

For more information on Sierra Bullets, visit their website at: www.sierrabullets.com

The High Road with Keith Warren airs four times weekly on the Pursuit Channel (DirecTV 604, Dish 393, AT&T U-Verse 1683). Air times are Mondays at 3:00 p.m., Tuesdays at 10:30a.m. Wednesdays at 9:30 a.m.,Thursdays at 12:00 a.m. and 9:00 p.m., and Sundays at 1:00am. (EST). Full episodes are available early online at www.highroadhunting.com

About The High Road Group:

The High Road Group is a fully integrated creative content creation and marketing company specializing in film production targeting the outdoor space and distribution of content across multiple digital media platforms. The High Road Group assists clients in the outdoor space activate and promote their brands from concept to the point of purchase. The High Road Group produces numerous outdoor programs including The High Road with Keith Warren and Keith Warren’s Deer & Wildlife Stories.

For more information about The High Road Group, visit www.highroadhunting.com. For more information on advertising opportunities with The High Road Group and Keith Warren, email johnny@highroadhunting.com.