Blue Heron Communications, a full-service, outdoor-specialty marketing agency, announces the hiring of Valarie Shaw as Production & Traffic Manager.

"We are excited to announce this addition to our staff in response to the continued growth we are seeing with existing and new clients," said Daren Cole, managing general partner of Blue Heron Communications. "In addition, the marketing channels are becoming more diverse and demand new levels of expertise to maintain effectiveness. This expansion better positions us to predict the needs of the businesses we serve and deliver the best marketing and public relations results possible."

Shaw earned a Bachelor of Arts in Criminology from the University of Oklahoma with emphasis in research. Her attention to detail makes her the perfect choice to maintain Blue Heron's established procedures and standards for client support, and ensure all projects move through Blue Heron efficiently and maintain their critical schedules. Additionally, Shaw will be assisting in social media and steering in-house production. Shaw joined Blue Heron in February 2019.