|
Precision Pricing enables dealers to quickly see what to sell, at what price, and where they stand in the market, now with direct API access for faster performance.
Celerant Technology has announced a significant enhancement to its GunBroker marketplace integration: Precision Pricing for GunBroker. This industry-first tool leverages live marketplace data to help firearms retailers make smarter, faster pricing and listing decisions directly from their point of sale system.
GunBroker, through its Outdoor Analytics team, has long offered a proprietary pricing insight tool within its selling interface to help users competitively price their listings. Through a newly enhanced API connection, Celerant now enables its retailers to access this same pricing intelligence directly within the Celerant system, eliminating manual steps and dramatically increasing listing speed.
The system analyzes a retailer's complete product catalog, cross-references it against real-time GunBroker marketplace data, and identifies which products are most likely to sell while ensuring competitive pricing. Retailers can review suggested prices, make adjustments, and post listings to GunBroker in just a few clicks.
“Precision Pricing isn’t just another feature; it’s the next evolution. It’s a direct response to what our dealers have been asking for: smarter, faster ways to compete online without adding complexity or headcount while melding existing GunBroker capability making it fully accessible through Celerant’s integration,” stated Michele Salerno, CGO of Celerant. “This is what partnership looks like. Working side-by-side with GunBroker, we identified a real gap in the market and built an intelligent pricing engine that empowers dealers to move inventory strategically and profitably. It’s innovation with purpose and designed to help our retailers win.”
The enhanced GunBroker integration eliminates the need to switch between systems, re-enter product data, or manage separate inventory files. Dealers maintain total control over what they sell, where they sell it, and how they price it while significantly reducing manual work and human error.
Key Features of Celerant’s ‘Precision Pricing’:
“Celerant continues to push beyond standard integrations to bring true business intelligence to our shared dealers,” stated Beth Cross, COO of GunBroker. “Precision Pricing is a great example of what happens when technology providers listen to the needs of the marketplace and build something that delivers real value. By combining live GunBroker market data with Celerant’s inventory and pricing tools, we’re giving dealers a powerful advantage that helps them stay competitive and accelerate online sales.”
While dealers can sell on GunBroker without the integration by manually uploading listings and managing pricing, this process becomes time-consuming and inefficient when managing inventory across multiple sales channels. Celerant's integration automates inventory synchronization between the point of sale, eCommerce site, and GunBroker marketplace, while seamlessly importing orders back into the system for easy fulfillment and reporting.
Upgrade at No Additional Cost
All new enhancements, including Precision Pricing, are available at no additional charge for dealers currently using the Celerant GunBroker integration. Dealers can upgrade to the latest version immediately to access improved listing tools and pricing intelligence. For retailers not yet integrated with GunBroker through Celerant, the company encourages them to explore the partnership opportunity.
The GunBroker integration is available now to all FFL dealers on Celerant’s platform. Visit www.celerant.com/GunBroker or contact your Celerant representative to start using the integration.
About Celerant Technology
Celerant has supported the archery and outdoor sports industries since 1999 with innovative retail software, enabling dealers to expand their business in-store and online. As a preferred software provider for the ATA, NSSF, NRA and NASGW, Celerant provides point of sale, eCommerce, distributor integrations, A&D/e4473, range and membership management, marketplace integrations, and more. For more information, visit www.celerant.com/firearms.
About GunBroker
GunBroker powers the largest online marketplace for firearms, ammunition, and shooting gear, connecting nearly every FFL dealer with buyers nationwide. Built exclusively for the firearms community, it streamlines buying, selling, and bidding in one trusted platform. Users can post listings, connect with millions of buyers nationwide, and expand their reach far beyond their brick-and-mortar store.
Media Contact
Michael Tingle
Marketing Manager
718-351-2000