DELAFIELD, Wisconsin, March 17, 2020 — Gunpowder Inc., a leading active lifestyle communications firm, has been selected by THOR Industries, a global leader in the manufacture of outdoor recreational vehicles (RVs), as its new public relations agency of record. Under this new assignment, Gunpowder will provide strategic and creative public relations support for the brand. Gunpowder will be tasked with driving robust earned media coverage and engagement for the company to elevate awareness and interest in the parent company and its subsidiaries and driving engagement with storylines and content designed to bring more people into the world of RV’s.

“Gunpowder’s undeniable passion for the outdoors and lifestyle marketing matched with their impressive client roster and creative approach to public relations helped make the decision to partner with them an easy one,” said Renee Jones, Senior Director of Marketing for THOR. “The team’s ability to bring thoughtful ideas to life and connect those idea with our business objectives makes them a perfect fit and an exciting addition to the THOR family as we pursue our purpose of helping people connect with nature and one another.”

In the five years since its founding, Gunpowder continues to grow its impressive client list of blue-chip enthusiast brands thanks to its acclaimed commitment to taking a creative approach to public relations. The agency’s bold work with notable brands in multiple categories complements THOR’s pursuit to help adventure seekers experience the outdoors in new and exciting ways.

THOR Industries also has a longstanding tradition of growth beginning with the purchase of Airstream in 1980. Over the course of 40 years, THOR has acquired some of the world’s most reputable RV companies including Keystone, Jayco, Heartland, Thor Motor Coach and Erwin Hymer Group- a long-standing leader in the European RV market. Most recently, THOR announced the formation of Hymer USA, a North American subsidiary focused on producing and marketing RVs maximizing European design, manufacturing practices, automation and control standards. As the THOR family continues to grow, it remains one of the most respected companies in the RV industry.

Gunpowder will work to grow THOR’s leadership position by developing an ongoing public relations strategy along with the planning and execution of all consumer-facing PR activities.

“The opportunity to collaborate with an iconic company whose mission is to enable people to get outside is inspiring to us,” said Ryan Chuckel, President and Founder of Gunpowder. “Partnering with like-minded people is what motivates us—we love the outdoors and have long admired the THOR family of brands. Working with the THOR team and its creative partners to promote the joys of living the RV lifestyle is a dream opportunity for our group.”

The THOR business is a strong addition to Gunpowder’s client roster, which includes some of the outdoor industry’s most dynamic brands including Minn Kota, Humminbird, Costa Sunglasses, Pure Fishing, Beretta, Academy Sports + Outdoors and GoPro.

About Gunpowder, Inc.
Since 2015, Gunpowder has been driving dynamic communications programs for some of the world’s most influential enthusiast brands including GoPro, Under Armour, Academy Sports + Outdoors, Humminbird, Minn Kota, Mercury Marine, Costa Sunglasses and Pure Fishing. The agency is built on a commitment to driving earned media coverage and social engagement with brand communities through a nimble, creative approach and by understanding how strong strategy and blue-collar work ethic can drive positive business results. The people of Gunpowder live, work and play with its clients’ products and services at the center of their lives. More information is available at www.gunpowderinc.com.

About THOR Industries

THOR Industries (NYSE: THO) is the sole owner of operating subsidiaries that, combined, represent the world’s largest manufacturer of RVs. Founded in 1980 by Wade Thompson and Peter Orthwein with the purchase of Airstream, Elkhart, IN-based THOR has grown both organically and through strategic acquisitions. For more information, please visit:https://www.thorindustries.com/.

Media Contact

Carie Breunig — Gunpowder Inc.
carieb@gunpowderinc.com
(414) 412-9155