Tuesday, May 6, 2025

TrueTimber and Honda Co-Branded Apparel Now Available

 

INMAN, S.C. –– TrueTimber®, the world’s best-selling camo brand, is excited to announce that new Honda® co-branded apparel is now available online. This launch marks the continuation of a multifaceted partnership between the two brands. The collaborative apparel line features a variety of headwear, shirts and outerwear, available in both camouflage and non-camouflage options.

“We are thrilled to launch this extensive line of gear and apparel to TrueTimber and Honda fans,” said TrueTimber CEO Rusty Sellars. “Our partnership with Honda and the Honda HRC Progressive team continues to thrive, and it’s gratifying to offer products that are designed for customers of both brands. Whether you’re spending time in the woods, at the track or at the farm, there is a little something for everyone.”

The collection features options for outdoors and powersports fans alike. Select lifestyle apparel items featuring TrueTimber’s Atera camo pattern—which can be found on Honda ATVs and UTVs—are designed to perform and conceal in the field. Honda HRC Progressive items give fans the opportunity to wear the same trackside gear the team and riders wear. Honda Gold Wing apparel rounds out the lineup for enthusiasts looking to celebrate the 50th anniversary of Honda’s iconic Gold Wing.

With this expanded apparel line, TrueTimber continues to solidify itself as a leader in the outdoor apparel market while reaching Honda customers who share a passion for the outdoors. TrueTimber and Honda co-branded apparel is available now through the online store and at local Honda powersports dealers across the nation.

To learn more about the entire TrueTimber product line, and to see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be the World's Best-Selling Camo. For more information about TrueTimber, visit TrueTimber.com.

About American Honda

Honda began motorcycle sales in America in 1959, and today, offers a full range of Honda motorcycles, scooters, all-terrain vehicles (ATVs) and side-by-sides in the U.S. Innovative technology always has been a Honda trademark, showcasing pioneering engine and chassis design that has set the standard for excellence for more than 65 years. Honda also has announced plans for battery-electric powersports products. Honda Powersports products have been built in America for 45 years and today, all Honda side-by-sides and ATVs are made in America at Honda manufacturing plants in Timmonsville, SC and Swepsonville, NC, using domestic and globally sourced parts. Learn more at https://powersports.honda.com.

More information about Honda is available in the Digital FactBook.