Hunters Connect, the all new YouTube channel and social media platform today announces that YETI has become a sponsor to officially support the all new social media platform for new hunters owned by the International Hunter Education Association, IHEA-USA.

“We are very excited to have Yeti on board with Hunters Connect and to help us support new hunters. Yeti is cutting edge in terms of their product line and how they market to their consumers. They will help us in connecting with new, young hunters in a big way”, stated David Allen, IHEA-USA Executive Director.

Hunters Connect is offering a number of tools and resources to help lower hurdles and the learning curve for those who have recently entered the hunting world. These resources are structured with a heavy emphasis on using the R3 strategy. HunterEd.com will serve as the base camp for the Hunters Connect platform, it will direct hunter ed grads and new hunters to social platforms and a YouTube channel were there will be an abundance of digital media content and videos that cover the “how-to,” “where-to,” “when-to,” and “what-to”.

In a world that is quickly going digital, an average of 600,000 plus students go through HunterEd every year, and about 200,000 of those students take an online course option. These online course takers do not have as many resources or outreach to hunting mentors like the in-person sessions do. Hunters Connect will be posting weekly content and videos that will cover the topics that many new hunters struggle to find the answers to. With the support from YETI, efforts to bring a new population of people outside will be much more effective.

“At YETI, we value experiences in the wild,” said YETI Vice President of Consumer Marketing Bill Neff. “That’s why we’re excited to see a digital solution to recruit, retain, and educate new hunters. We believe that Hunters Connect is going to lower the barrier to entry for new hunters, and we’re excited to support their cause.”

For more information contact:

Jace McFetridge, IHEA-USA jmcfetridge@ihea-usa.org

Sloane Brown, YETI Sloane.Brown@yeti.com