A new approach to brand ambassadorship.

Jacksonville, Florida – Safariland®, a brand of The Safariland Group, a leading global provider of safety products designed for the public safety, military, professional and outdoor markets, today announced the formation of a new breed of brand ambassadors: CADRE.

“In the technical sense, a CADRE is a selected group of specially trained and skilled individuals brought together for one specific purpose or mission,” said Tim Drnec, Vice President of Marketing & Commercial Sales at Safariland. “And that’s exactly what Safariland needs right now. The Safariland CADRE will be advocates for Safariland products and its mission to save lives with integrity, loyalty and grit.”

Safariland’s CADRE is a new approach to brand ambassadorship. “Our CADRE are changing what it means to be a brand ambassador,” Christina Rhine, Digital-Social Media Manager for Safariland said. “No longer will these individuals be seen as social media influencers. They’re experienced advocates in the markets we touch, and contributors to the future of our products. They bring years of raw experience with Safariland products, and authentic product concepts. Collectively we will achieve our goals to provide the best equipment possible.”

The CADRE bring first-hand expertise in product application, life dependent scenarios and training capabilities. Among them are a Rt. Special Forces SGT. Major, a competitive mounted shooter and veteran of the 75th Army Ranger Regiment, a Tactical Games athlete, conservationists and huntsmen, competitive shooting champions and instructors, business owners, a SWAT Team Leader, law enforcement officers, and a family of five competitive shooters. With these backgrounds and mindsets, they will collectively bring authentic product feedback from the field to Safariland to elevate Safariland products and increase the company’s ability to enact its mission: “Together we save lives.”

About The Safariland Group

The Safariland Group is a leading global provider of a broad range of safety and survivability products designed for the public safety, military, professional and outdoor markets. The Safariland Group offers a number of recognized brand names in these markets including Safariland® Armor, Duty Gear and Communications, Bianchi®, Break Free®, Hatch®, Med-Eng®, Identicator® and NIK®. The Safariland Group's mission, “Together, We Save Lives®”, is inherent in the lifesaving and protective products it delivers. The Safariland Group is headquartered in Jacksonville, Florida. The Safariland Group is a trade name of Safariland, LLC.

For more information about The Safariland Group and these products, please visit www.safariland.com.

For media resources and information, please visit the www.safariland.com/media-center.html.

For further information, please contact:

David Higginbotham

Murray Road Agency

david.higginbotham@murrayroadagency.com

843.410.2739 x104