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To celebrate 50 years of the legendary Fullfield riflescope, Burris Optics debuts Fullfield Stories – Grant Woods, Episode 1 on Friday, September 19, at 1 p.m. CST on the Burris Optics YouTube Channel.
This short film highlights wildlife biologist and GrowingDeer host Dr. Grant Woods, tracing his journey from a childhood spark to pioneering trail camera research, land stewardship, and a lifetime of conservation. “Launching the latest generation of the Fullfield is more than a product milestone—it’s a tribute to our history and our customers,” said Jordan Egli, Director of Marketing at Burris Optics.
With cinematic storytelling and authentic field insights, the Fullfield Stories honors the hunters, shooters, and doers who share the same spirit that shaped the Burris brand. “These are their stories.”
In 1975, company founder Don Burris set out “to build a better riflescope.” Built on determination and ingenuity, the Burris Fullfield became a trusted standard for hunters and shooters across generations. Today, the latest generation of the Fullfield continues that legacy with modern advancements like the Burris Knob Synergy System and class-leading clarity.
Premiere Details:
Title: Burris Fullfield Stories - Grant Woods, Episode 1
Date: Friday, September 19, 2025
Time: 1 p.m. CST
Where: Burris Optics YouTube Channel https://www.youtube.com/watch?v=8nMtPo8YV9A
For more information on the new Fullfield riflescope lineup or other Burris products, visit BurrisOptics.com.
About Burris
Founded in 1971 and headquartered in Greeley, CO, Burris Company offers a complete line of premium optics, including riflescopes, rangefinding riflescopes and bow sights, thermal optics, competition, and law enforcement; plus, handgun scopes, rangefinders, binoculars, spotting scopes, mounts, and accessories. For more information on the complete line of Burris products, visit ?BurrisOptics.com?or?Facebook.com/BurrisOptics.
About Beretta Holding S.A
Beretta Holding S.A. encompasses more than 50 global subsidiaries, which feature over 15 manufacturing sites, and 20 renowned brands in the sector of light firearms, optics, ammunition as well as clothing & accessories.
With a workforce of over 6,200 dedicated employees and generating EUR 1.58 billion in annual revenue, Beretta Holding Group headquartered in Luxembourg stands as a world-renowned leader with a distinguished reputation in the fields of hunting, sports shooting, and defense & law enforcement thanks to its wide selection of premium products.
Media Contact:
Jacob Eaton
Media Contact – Media Direct
Jordan Egli
Burris Director of Marketing