Friday, September 13, 2019

Primary Arms Optics Expanding Presence in Dealer Community

 

- Primary Arms Optics is expanding presence in Dealer Community

- Partnerships with Rep Firms Expand State-by-State Support

- Improves Dealer Access to ACSS® reticle and New Primary Arms Optics Products

HOUSTON, TEXAS – Primary Arms Optics is expanding its presence in the dealer community by partnering with new rep groups. With a reputation for quality glass at competitive prices, all Primary Arms Optics products are engineered and inspected in-house at their Houston headquarters. Central to their growth, their patented ACSS reticle system is a favorite among hobbyists and professionals alike, earning Primary Arms a dedicated following.

“To meet the demand of inquiring dealers, we hired three rep firms to handle the U.S. market,” said Terry Mears, Primary Arms Optics’ Director of Sales. “We believe we aligned ourselves with the best agencies to provide more effective support to our Brick and Mortar dealers in each area.”

For the West (from the Rockies to the Pacific), Primary Arms Optics has hired More & Molloy out of Sandy, Utah. More & Molloy have a long history of success in the Optics category, covering the following States: Montana, Wyoming, Colorado, New Mexico, Arizona, Utah, Idaho, Nevada, Washington, Oregon and California. In the Central U.S., Primary Arms Optics is teaming up with Outdoor Outfitters Group (O.O.G.), in Shawnee, Kansas. O.O.G. covers North Dakota, South Dakota, Nebraska, Kansas, Oklahoma, Texas, Minnesota, Iowa, Missouri, Arkansas, Louisiana, Wisconsin and Illinois. In the Northeast, Vincent Pestilli & Associates (V.P.A.) in Brownfield, Maine covers Ohio, Pennsylvania, Virginia, West Virginia, Maryland, New Jersey, Delaware, New York, Connecticut, Rhode Island, Massachusetts, Vermont, New Hampshire and Maine.

With centralized distribution and an unparalleled MAP policy, these optics are positioned to be a home-run with dealers of any scale. For all dealer inquiries, please contact Primary Arms Optics at Sales@PrimaryArmsOptics.com. To become a dealer, please fill out an application here.

About Primary Arms Optics
Started in 2007, Primary Arms Optics seek to provide the best optics you can get for any budget. Utilizing the highly regarded, repeatedly-proven ACSS® reticle, Primary Arms optics boast unparalleled precision and adaptability for superior performance across ranges. With four product series available (Classic, Silver, Gold, and Platinum), anyone can afford to equip themselves with the latest in optics technology. In addition, every product is backed with Primary Arms’ total commitment to customer satisfaction.

For more information on Primary Arms, visit the company website at www.primaryarms.com or contact:

Dina Sanders

Brand Marketing Manager

dsanders@primaryarms.com