Thursday, May 7, 2020

Everest Releases New Videos Showcasing Advantages Of AI-Driven Marketing Platform

The Woodlands, Texas – Everest, the new, multi-merchant marketplace specifically for the outdoors world has released more videos highlighting two exciting customer touchpoints available through their exclusive, Ai-driven marketing solution for Everest seller storefronts - Basecamp by Everest.

First, Basecamp by Everest’s “Email Marketing” video details the features of the extensive email marketing platform. This functionality allows sellers to send manual as well as automated workflow emails. The all-in-one integrated e-mail platform can boost a seller’s email marketing efforts with e-commerce-based triggers and integrations such as loyalty programs, product reviews and customer segmentation.

Second, with Basecamp’s “Web Push Notifications”, sellers can intelligently reach customers while they’re not even shopping in the Everest marketplace. Automated or manual notifications can be generated for welcome messages, abandoned carts, order confirmations, shipment tracking and more.

“Basecamp’s segmentation and workflow integrations allow Everest storefront sellers to optimize their digital marketing effort,” says Marcus Johnson, Executive Vice President/Operations of Everest. “By having the ability to skillfully implement targeted strategies, sellers will be able to convert more visitors into customers, retain those customers, bring them back and dramatically increase their sales.”

Basecamp by Everest will release additional videos in the near future promoting Segmentation, Customer Timeline and Ai Prediction functionalities.

About Everest

Driven by our Caliber Members, the Everest mission is to create the leading marketplace for the shooting sports, hunting, fishing and outdoor worlds – a place where retailers can sell firearms, ammo, fishing gear, camping gear, outdoor products and other related consumer items; a place where like-minded consumers can learn, interact, participate and shop. Everest is a community of like-minded, non-discriminating, conservation-loving outdoor living retailers, manufacturers, distributors and consumers.

For more information on Basecamp by Everest or to open a storefront, visit the website at www.everest.com/storefront, watch the Basecamp by Everest Videos or contact:

Kristi Heuring

Senior Director of Marketing

Everest.com

Kristi.heuring@everest.com