Online Retailer Is Powering the Backbone of the Firearm Industry Through Innovation

[Burnsville, MN] – Local firearm retailers see second quarter sales increase year-over-year on Guns.com, outperforming the national 3% dip in adjusted background checks reported by the NICS. More gun owners are choosing a better online shopping experience resulting in the 7% average increase in dealer sales in the first two months of the second quarter.

"For years, we've tried other listing sites, but none were as effective and easy to use as Guns.com," says Tim Hensley at Towers Armory in Oregon, Ohio. "We partnered up with Guns.com in early 2022, and since then, we have gone from average in-house sales to an online powerhouse."

The growth is especially evident in the pre-owned firearm category, where their dealer network is experiencing a 12% year-over-year sales increase. Guns.com is a game-changer for businesses, connecting a network of 2,000 brick-and-mortar retail businesses with a nationwide audience. More and more dealers are turning to Guns.com as a trusted gateway to sell more firearms.

"At Guns.com, our priority is growing partnerships with dealers in the industry who share our vision to deliver a world-class online shopping experience for millions of gun owners," said Jeff Tesch, Director of Business Development at Guns.com. "Local brick-and-mortar dealers are at ease knowing they are not competing against big box stores, private FFLs, or non-storefront FFLs on Guns.com."

Guns.com's low-cost, user-friendly platform makes inventory management, order processing, and customer service simple for local firearm dealers and pawnbrokers across the country. Efficiency is at the core of the Guns.com experience, enabling dealers to reach a vast customer base with minimal effort, eliminating tedious and time-consuming work. The platform's intuitive dashboard makes managing orders and offers a breeze, and real-time data helps dealers make informed decisions and maximize their revenue. Business owners and managers can also keep their firearms for sale in-store, eliminating the complexity and hassle of having to quarantine inventory.

"Guns.com allows us to move inventory quicker, which keeps our shelves up to date," says Judi Anderson of Guns Galore in Osakis, MN. "I am now selling firearms all over the country, and Guns.com integrates with my system, so inventory is automated and easy. They handle all the paperwork and transactions, so all I have to do is package and ship the firearm to the FFL designated. It's truly that easy!"

If you are a storefront dealer looking to enhance your online sales presence, please contact Jeff Tesch, Director of Business Development, at Jeff.Tesch@guns.com.