Tuesday, January 21, 2020

Zanders Debuts Updated Range-Retailer Program at SHOT Show

At 2020 SHOT Show - Booth #1220

SPARTA, IL. – Zanders Sporting Goods, a leading national distributor of firearms, shooting accessories, and hunting products located in Sparta, IL, is pleased to announce the launch of its fully-updated, exclusive Range-Retailer Program. The program allows ranges to take advantage of multiple incentives which will help them diversify the selection of firearms they’re able to offer their patrons.

This program was originally launched at the NSSF Range-Retailer Business Expo on August 19th and was received very well. After listening to the feedback from range dealers, Zanders made a few changes to the program to help ensure that the dealers were given even more flexibility when it came to choosing which manufacturers’ products they wanted to purchase.

“With regular range programs, dealers have to invest a large amount of money into one manufacturer’s products in order to take advantage of their range promotion,” noted Stefanie Zanders, President and Chief Operating Officer for Zanders Sporting Goods. “With our exclusive Range-Retailer Program, dealers are able to diversify their capital into a variety of products to carry at their range. No other distributor, that we know of, offers an exclusive program like this. We feel that for a range to be able to invest in a variety of guns, it allows their customers to experience shooting different models that they may not be as familiar with. We believe that this will lead to a higher turn rate for their inventory as well as increased income from range rentals.”

In addition to the increased flexibility, Zanders has now included even more manufacturers for the dealers to choose from. The following manufacturers are participating in the program:

CZ-USA

Girsan

Kahr Arms

SCCY

North American Arms

Canik

Heckler & Koch

Eagle Imports

Chiappa

Auto-Ordnance

Armscor/Rock Island

Hi-Point

EAA

Magnum Research

   

For more information on this Zanders exclusive program, dealers are encouraged to contact their sales representative or visit https://shop2.gzanders.com/. Those dealers attending SHOT Show 2020 can also stop by Zanders’ booth #1220 to speak with a representative.

About Zanders Sporting Goods

Zanders has been serving U.S. firearms dealers for well over 50 years. With more than 40,000 products that now include archery, archery accessories, and camping products, Zanders has it all in their new, streamlined warehouse.

“Our customers have always come first and we strive to go above and beyond their expectations every day,” states Stefanie Zanders. “Both old and new customers alike will enjoy our ever-growing inventory of outdoor products and accessories as well as our commitment to ensure their complete satisfaction.”

For more information about Zanders and their many dealer programs,

call (800) 851-4373 or visit www.gzanders.com.

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MEDIA CONTACTS:

John Kohl, Lake Strategic Marketing, 262-754-9408; john@lakestrategic.com