Staten Island, NY – Celerant Technology, a leading provider of innovative retail solutions for the firearms industry, and Chattanooga Shooting Supplies, a leading distributor of firearms and outdoor hunting equipment, jointly announce a strategic partnership to help firearms dealers streamline inventory, improve fulfillment and offer an ‘endless aisle’. Through Celerant’s integration with Chattanooga, firearms dealers can import products, automatically reorder inventory, access in store kiosks, display products online and drop ship orders.

In Store: Ensure shelves are stocked without overspending

Celerant’s ATF-compliant retail software- Cumulus Retail™, an affordable and powerful point of sale and eCommerce solution for small business; and Stratus Enterprise™; a comprehensive retail commerce software with high-end capabilities- both integrate with Chattanooga Shooting Supplies. The integration offers firearm dealers a point of sale, pre-populated with Chattanooga’s products, including firearms, gun cases, ammunition, crossbows, knives, military gear, apparel and much more. Dealers can also browse and import additional products from Chattanooga’s catalog, and reorder inventory with automated purchases orders based on predefined min/max levels, ensuring the right amount of stock throughout the year without overspending. Dealers can also access in store kiosks, leveraging Chattanooga’s live inventory, to offer products to customers that they might not carry in their store.

Online: Display a wide-variety of products online with drop shipping

Celerant’s integrated eCommerce allows firearm dealers to manage their store and website as one. With online ‘data feeds’, Chattanooga’s products, along with product descriptions, images and stock levels, can be displayed directly on the dealer’s website in, virtually, real-time. When an order is placed, Chattanooga is automatically alerted and drop ships the order from their warehouse directly to the dealer’s customer. That way, dealers can display and sell Chattanooga’s merchandise online, without investing in, or stocking, the inventory.

“As our business continues to grow, Celerant is a logical step for us to provide dealers more tools to ensure their success,” said Ron Staffieri, President and CEOof Marketing of Chattanooga Shooting Supplies. “This partnership will provide CSSI dealers of any size, the technology to help them grow their business. We are excited to introduce Celerant to our dealers as part of the CSSI Family.”

“We are excited to partner with Chattanooga Shooting Supplies, and offer retail technology that seamlessly integrates with their products and services,” said Ian Goldman, CEO of Celerant Technology. “Chattanooga Shooting Supplies and Celerant have always supported the outdoor hunting industry; and together we make it easier for both large and smaller dealers to manage and expand their business in store and online, compete, and remain compliant with the ATF."

Learn more about Celerant’s partnership with Chattanooga: https://www.celerant.com/partner/chattanooga-shooting-supplies/.

About Chattanooga Shooting Supplies

Back in 1977, two sportsmen founded Chattanooga Shooting Supplies out of a passion for the outdoors. Orders were written down and inventory was pulled from the shelves of their garage and shipped with the same professional courtesy that exists today. But now Chattanooga Shooting encompasses a 75K square foot facility and employs over 100 people, many of which share that same passion for the outdoors. To this day, Chattanooga Shooting supports the passion of our dealers through the extensive and diverse product offering we carry as well as friendly and knowledgeable customer service staff. For more information, please visit www.chattanoogashooting.com.

About Celerant Technology

Celerant Technology is an innovative retail software provider enabling firearm dealers to expand their businesses past their physical storefronts’ and into the online world. Supporting the firearms industry since 1999, Celerant offers two ATF-compliant solutions- Cumulus Retail™, a cost effective, SaaS solution for smaller dealers; and Stratus Enterprise™, a comprehensive, enterprise solution. As a preferred software provider of the NSSF and NRA, Celerant supports firearm dealers through point of sale, range management with digital waivers, eCommerce, distributor integrations, digital A&D, eBound Book and e4473 by FastBound backed FFLGuard, membership management, marketplace integrations (i.e., GunBroker, Slick Guns, Guns.com), and more. For more information, please visit www.celerant.com/firearms.