Our client boasts a strong success story within the shooting sports market. Their robust leadership, high quality craftsmanship and decisive product development strategies have been key to their success, establishing them as a premier producer of superior products for the shooting sports industry. Due to steady growth, our client seeks to appoint a Sales & Marketing Manager to further drive the Company’s profile and activities in the marketplace to ensure maximum return, and continue in shaping the company's ongoing future direction.
As Sales & Marketing Manager, you will oversee and have responsibility for U.S. Law Enforcement and Military business segments. You will drive overall business strategy and implement key objectives to build the brand and overall results. Working closely with Engineering on Product Development for market demand, you will also conceptualize, develop and initiate multi-faceted programs and promotions that are aligned with key sales, marketing and brand initiatives. The right candidate will be a dynamic leader and strategic thinker with a strong background in the firearms/shooting sports industry along with proven sales and marketing acumen to help shape the future growth of the business.
Primary Responsibilities:
Responsible for the development and execution of company strategies as they align with the unit goal
Be a resource for our customers and act as a business consultant by giving them the tools needed to succeed
Identify promotional opportunities, plan and execute development of product solutions to secure those opportunities
Take lead sales role in all line reviews and account presentations
Train sales representatives for execution of product plans, merchandising and associate training
Manage the requisition for proposal process and work with key company stakeholders for successful quotes
Interface with the various internal and customer departments to ensure flawless operational support
Identify effective product mix and work with main buyers to develop sales strategies for LE sales channels
Develop and work with inventory team to maintain rolling 12-month forecast
Identify successful product strategies and work with Product Development teams to develop impactful NPI and product concepts
Identify products to target for replacement and develop transition plans
Education & Experience:
Bachelor’s Degree preferred or work experience equivalent
Related, successful LE sales/marketing management experience, including agency bids and sales
Handgun experience strongly preferred
Industry knowledge, combined with the enthusiasm to drive the company’s further success in being a true business partner with current and future Customers
Strong analytical and financial skills required with strong attention to detail and accuracy
Must be able to successfully interface with operations, customer service, logistics, product development and quality departments
Frequent travel required (+30%) including occasional international
Attractive salary, performance bonus opportunity, outstanding benefits package, and a rare opportunity to build an outstanding career with a true innovator. For immediate consideration apply now or contact Marty Holmes, President of Management Search, Inc. 413-233-5483.