TUF Line products are now available for purchase directly

Miami, Florida—TUF Line, the American fishing line brand owned and operated by O. Mustad & Son, has launched a new, updated website for its global customers. With this new update,

TUF Line has also revealed an updated logo and color refresh for the brand.

“With such innovative products, it is important to us to connect with our customers where they want to be reached – the digital environment is just that place,” said Jordan Davis, Brand Manager at TUF Line and President, Mustad Americas. “An improved website and refreshed logo are our first steps towards growing TUF Line as a global Mustad brand, and reaching customers in a fresh way is vitally important to that growth.”

The new website will now offer online sales of TUF Line’s complete selection of braid, leader, and specialty lines to customers in the United States.

“We are excited to give customers more opportunities to find information about our products, with improved searchability, UX, and UI” added Davis.

The new TUF Line web shop can be found at tuf-line.com

About TUF-LINE

Founded in 1938, TUF Line has since become a leader in high-performance premium braided fishing line. Pioneering the first UHMWPE braided fishing line, TUF Line (The Ultimate Fishing Line) continues to redefine what makes a strong line. Known as the industry leader in textile braiding, TUF Line has grown consistently along with its reputation of unwavering quality. In 2019, TUF Line was acquired by the Norwegian fishing product company, O. Mustad & Son.