Depth of Content Enables Hunting, Fishing and Shooting Sports Sites to Flourish
DENVER – While an unforeseen public health crisis, social unrest and tumultuous political environment have caused numerous, major media corporations in the industry to step back and evaluate employee structure, compensation and overall, best business practices; the world’s leading creator, distributor and aggregator of outdoor lifestyle content - Outdoor Sportsman Group (OSG) – has thrived in this pandemic-ravaged year.
Outdoor Sportsman Group’s media conglomerate is comprised of four linear television networks (Outdoor Channel, Sportsman Channel, Sportsman Channel Canada and World Fishing Network), streaming video-on-demand platform MyOutdoorTV (MOTV), 16 top-tier and industry-leading outdoor lifestyle magazines (hunting, fishing and shooting sports), as well as 20 original and complementary digital websites. The collective content from these media assets have propelled OSG to new and exciting heights of content creation and distribution, especially in the company’s digital platforms.
October 2020 saw all the OSG websites, in aggregate, post the highest monthly pageview totals for the year. That number soared 29% in October versus one year ago (6.2 million vs. 4.8 million).
Overall highlights for the month of October in the hunting, fishing and shooting sports categories include:
Hunting: The Hunting vertical has posted its best monthly pageview numbers (1.9 million) of the year for the fifth consecutive month and the second most pageviews since October 2018.
Fishing:
Shooting Sports: Delivered 2.4 million pageviews in October, up one million pageviews from October 2019 (1.4 million), an increase of 65% year-over-year.
Network Sites:
About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel Canada and MOTV, the world’s leading subscription-based video-on-demand outdoor television content platform. The Group also consists of a number of established publishing assets: 16 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s Hunting, In-Fisherman and 20 top websites, including OutdoorChannelPlus.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com. #MyOutdoorTV
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MEDIA CONTACT:
Tom Caraccioli | Outdoor Sportsman Group | 212.852.6646 | Tom.Caraccioli@OutdoorSG.com