ATLANTA, Ga – BassForce, the newest and most comprehensive smartphone fishing application, selects Blue Heron Communications as its marketing and media relations agency of choice effective immediately.

Designed to help anglers catch more fish, BassForce uses the experience and knowledge of the very best bass anglers in the world and the power of artificial intelligence to guide bass anglers through the maze of lure selection for any water or weather conditions.

“Anglers will soon rely on BassForce for planning their next fishing trip and adjusting to the ever-changing conditions we all face on the water,” said company owner and professional bass angler Alton Jones. “Our experts are proven winners and extremely competitive in the highest-level bass fishing tournament trails. Blue Heron Communications’ history in the bass fishing community makes them a perfect addition to our team”

The BassForce smartphone app, available soon for both IOS and android users, has taken thousands of input data points from top anglers including Jones, Kevin VanDam, Skeet Reese, Edwin Evers, Jason Christie, Aaron Martins, Jacob Wheeler, Gerald Swindle and Brandon Palaniuk to create the most comprehensive library of tactics in the bass fishing world. BassForce will recommend the optimum angling decisions for water and atmospheric conditions by delivering top seasonal patterns, ideal presentations and go-to baits.

“We know BassForce will be a must-have tool for every angler wanting that extra edge of confidence to catch more bass,” said Blue Heron Communications General Manager Daren Cole. “We’re excited to be a part of their team and work with some the hottest anglers on Tour.”

The BassForce phone app and Website will be available soon.

For more information about Blue Heron Communications visit www.blueheroncomm.com.

About BassForce

Founded in 2019, fishing legends Alton Jones, Kevin VanDam, Skeet Reese, Edwin Evers, Jason Christie, Aaron Martins, Jacob Wheeler, Gerald Swindle and Brandon Palaniuk teamed up to create the bass fishing community’s most comprehensive fishing specific smartphone application development company. BassForce is highly dedicated to producing applications to help anglers enjoy their time on the water.

About Blue Heron Communications

Established in 1987, Blue Heron Communications is a full-service, outdoor-specialty marketing and media relations agency, staffed by highly active, passionate outdoorsmen and women with lengthy lists of professional successes in a wealth of communication disciplines. Blue Heron Communications is highly involved in the fishing, hunting, shooting, boating, camping, conservation, tactical and law enforcement industries. Blue Heron Communications' clients include Ranger Boats, Benelli USA, Boone & Crockett Club and a host of other industry-leading outdoor companies and brands. To learn more, visit www.blueheroncomm.com.