RavenEQ Launches “Raven Relay,” Turning Influencers Into 24/7 Brand Ambassadors With AI
Como, CO – RavenEQ, the AI solutions agency purpose-built for outdoor brands, has officially launched Raven Relay—a new AI-powered offering that transforms influencer partnerships into always-on digital engagement engines.
The solution brings together the authentic voice of the ambassador, the trusted content of the brand, and the instant interactivity of RavenEQ’s intelligent AI agents. The result: a frictionless, 24/7 experience that turns fan curiosity into brand conversation—and brand conversation into measurable action.
“Raven Relay is a digital handshake between fans and brands,” said RavenEQ co-founder Tim Glomb. “It’s influencer marketing that actually converts—because it’s real, intelligent, and always ready.”
Raven Relay helps brands extract more value from ambassador and influencer partnerships by turning their existing audience and content into an active, measurable performance channel. It’s not just about reach—it’s about real-time engagement that leads to action. Whether deployed on a QR code in the field, embedded in a podcast, or linked from social content, Raven Relay lets influencers keep the conversation going, even when they’re offline.
For brands, it means:
Always-on engagement from your top personalities
Lead capture, scheduling, and direct product promotion
Immediate answers powered by your brand’s own data
A fully managed, white-labeled experience backed by RavenEQ
The first proof-of-concept for Raven Relay debuted with Nate Zelinsky, the celebrated hunter, angler, and founder of Tightline Outdoors. His wrapped Ford F-Series truck, complete with a QR code, now launches fans into an AI-powered conversation with “Nate’s AI Twin”—a voice-enabled assistant trained on Nate’s real-world expertise, content, and gear preferences as well as a Raven (chat agent) that is trained on thousands of documents and hours of video in Nate’s content library.
When scanned, the AI agent answers questions like “What bow is Nate using?” or “How’s that truck set up for hunting season?”, and even helps fans book a test drive or guided trip. It’s a hands-free, mobile-first experience that merges storytelling with lead generation—live on the road, on video, or in the backcountry.
Raven Relay is already being deployed by outdoor brands looking to maximize their ambassador reach through:
Voice and text chat on web or mobile
QR activations on gear, vehicles, packaging, and content
Embedded prompts in podcasts, social posts, or YouTube videos
Call-to-action agents that can collect leads, schedule appointments, or guide users to a dealer
All formats are powered by a single, intelligent AI brain that mirrors the ambassador’s voice, taps into brand-approved messaging, and gets smarter with every interaction.
Raven Relay gives your brand a high-performance, low-maintenance conversion tool—fully managed by RavenEQ and white-labeled to your specs. It's built to:
Turn passive brand impressions into active brand conversations
Collect qualified leads directly from influencer content
Integrate with your CRM, booking, and sales workflows
Expand reach without expanding headcount
“Your ambassadors already have reach,” said Elisa DeFoe, RavenEQ co-founder. “Raven Relay gives them range. It lets their voice be heard, even when they’re in the field, offline, or out of cell service. And it keeps fans connected to the brand behind the badge.”
RavenEQ builds AI agents for outdoor brands—known as Ravens—trained on real brand content, product data, and internal knowledge. From customer support to influencer engagement, Ravens deliver instant, intelligent answers that streamline operations, enable sales, and deepen consumer relationships.
RavenEQ is the latest offering from Audience Approach, the relationship marketing agency co-founded by Elisa DeFoe and Tim Glomb. Together, they’ve supported brands like Leupold, Bowtech, DECKED, Diamond Archery, RAMBO, and Randy Newberg.
Test out Raven Relay:
https://influencer.raveneq.ai/
Media Contact:
Tim Glomb
hello@raveneq.ai
610.496.5133
www.RavenEQ.ai