Thursday, September 2, 2021

Union Sportsmen’s Alliance and Groove Live Corp. Form Branding Partnership

Spring Hill, Tenn. The Union Sportsmen’s Alliance (USA) has entered an official agreement with Groove Life Corp., maker of unique products designed especially for craftsmen, outdoor enthusiasts, athletes and anyone who pursues an active, physical lifestyle.

Headquartered near the USA in Spring Hill, Tenn., Groove Life’s flagship line of stylish silicone rings for men and women can be worn at work and during high-energy activities such as team sports, hunting, fishing, climbing, mountain biking and many others, without fear of injury. The company also produces a line of space-age web belts that feature a patented magnetically locking buckle.

“The union men and women of the USA work with their hands, and, when they’re not on the job, they spend as much time as they can in the woods, on the water or at the shooting range,” says Jay Stuart, USA director of sales and marketing. “Now, they have the option of a ring they can safely wear on the jobsite and in the outdoors.”

Under the 12-month agreement, the USA will promote Groove Life Corp. at its events and in its print and digital properties. Groove Life will produce USA logo products, of which a portion of the proceeds will return to the USA.

“The first will be a web belt with the USA logo on the buckle,” says Stuart. “Like the rings, the belts are designed for active people, at work or at play.”

“Our founder, Peter Goodwin, was a hunting, fishing and adventure guide in Alaska,” said Ahbra Northcutt, Groove Life director of brand partnerships, “so USA members are our kind of people—the type our products are made for. We’re very excited to have this agreement with the USA.”

 

Union Sportsmen’s Alliance (USA): The USA is a union-dedicated, 501(c)(3) nonprofit organization whose members hunt, fish, shoot and volunteer their skills for conservation. The USA is uniting the union community through conservation to preserve North America’s outdoor heritage. For more information, visit www.unionsportsmen.org or connect on Facebook, Twitter and Instagram.

Groove Life Corp: Groove Life exists to serve people by providing top-of-the-line products, outstanding customer service and intriguing content; to inspire adventure by sharing its adventures in the wild, in business and in life; and reflect God by striving for excellence in every aspect of its business.

Photo Caption: On Sept. 1, Groove Life launched a Groove Belt with the USA logo etched on the streamlined, aluminum buckle and two rings featuring “USA.” A portion of all proceeds from the USA custom items supports the USA’s mission.