INMAN, S.C. – January 18, 2019 – TrueTimber invites media, buyers and trade professionals to visit TrueTimber at the 2019 NSSF SHOT Show® (booth 10332) and Industry Day at the Range™ (booth NS-21) to see an extensive selection of high-performance apparel. With over 75 brand-new products being released in 2019, TrueTimber will give booth visitors at both events exclusive show specials and a sneak peek of new camouflage apparel coming later this year.

New dealers who place an order of $2,500 or more onsite will be entered in a drawing to win a Rambo electric bike in TrueTimber Viper Western. In addition to this special offer, TrueTimber will host Sasquatch, the Jack Link’s Beef Jerky mascot, at Industry Day at the Range on Monday, January 21 from 10 a.m. to 2 p.m. and at SHOT Show on Tuesday, January 22 from 9 a.m. to 1 p.m. Booth visitors will have an opportunity to take pictures with the iconic mascot while browsing new-for-2019 TrueTimber products.

“We’re thrilled to showcase innovative new apparel items at this year’s Industry Day and SHOT Show,” said TrueTimber CEO Rusty Sellars. “This is TrueTimber’s first year serving as the official camo and clothing sponsor at Industry Day, and industry reps will be some of the first to see new products like the highly anticipated expansion of our TrueSuede™ series. This expanded line is physical proof that quality gear can be both high-end and affordable.”

Expanded TrueSuede Line

TrueTimber has recreated quiet, weather-protective outerwear with the introduction of the TrueSuede Waterproof Breathable series for the utmost in durability, comfort and undetectability. The new Tri-Barrier High Pile series is incredibly quiet, versatile and affordable hunting gear designed to meet the distinct needs of outdoorsmen and women across the entire spectrum of seasons, conditions and hunting styles. The famous TrueSuede will also be available in lightweight apparel options. The Lightweight Series delivers warmth and function for early hunting seasons and active lifestyles.

Industry Day will take place at the Boulder Rifle and Pistol Club in Boulder City, Nevada on Monday, January 21, 2019 from 8:30 a.m. to 4:30 p.m. The 2019 SHOT Show will be held at the Sands Expo Center in Las Vegas, January 22-25, 2019.

More information about the entire TrueTimber apparel line and available products and patterns can be found at TrueTimber.com.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.