Tuesday, August 19, 2025

Zanders Announces the Retirement of Steve Denning

Zanders, a premier national distributor based in Sparta, Illinois, announces the retirement of veteran buyer, Steve Denning, a valued member of the Zanders team whose career has spanned decades in the sporting goods industry. Steve’s commitment, work ethic, and passion for serving Zanders and his manufacturers have made a lasting impact on all of those who have had the opportunity to work with him.

Steve began his journey with Zanders with a simple mission: to provide unmatched service as a buyer and support the manufactures who rely on the company. From the humble beginnings in Baldwin to the relocation effort and move to Sparta, Steve’s dedication and leadership has been instrumental to our success over the years. His extensive knowledge, leadership and dedication to doing the job right have earned him respect from colleagues, vendors, and customers alike.

Reflecting on his time with the company, Steve shared, “When I started, we were working with static shelves, pushing shopping carts, and using clipboards. Today, we have carousels, prime movers, and computers right on the picker’s wrist—and the technology keeps improving. Each upgrade makes us more efficient, and it’s been exciting to see those changes firsthand throughout the years. Change is a good thing.”

“After decades of unwavering dedication, sharp industry insight, and steadfast commitment, Steve Denning leaves behind not just a legacy of excellence as a buyer, but also a lasting impact on all of us who had the privilege to work with him”, said Dan Siegler, President and COO at Zanders.

"Steve has been a part of the Zanders organization for over 28 years. His hard work and commitment to this company has not gone unnoticed. He has been a vital part of our success over the years and his contributions will be sorely missed,” commented CEO Stefanie Zanders. “We thank Steve for the many years of service, leadership and dedication and we wish him all the best as he enters this new exciting chapter in his life.”

In his retirement, Steve plans to spend more time traveling with family, and enjoying the slower pace of life. Though he’ll be missed around the office and in the field, his influence will remain a part of the Zanders legacy.

All of us at Zanders Sporting Goods wish Steve a joyful, healthy, and fulfilling retirement. We thank him for his years of hard work, unwavering dedication, and friendship.

About Zanders

Zanders Sporting Goods is a proudly all-women-owned company based in Sparta, IL, with over 50 years of experience supporting U.S. firearms dealers. Our extensive inventory of more than 40,000 products, housed in our state-of-the-art warehouse facility, includes firearms, archery equipment, accessories, and camping gear. At Zanders, we are committed to serving our dealers, whether you operate a retail storefront, a home-based business, or an e-commerce platform. Supporting our dealers’ growth and success remains our top priority.

"At Zanders, our customers have always been our top priority, and we are dedicated to exceeding their expectations every day," says CEO Stefanie Zanders. "Whether they’re long-time partners or new to our family, customers can count on our expanding inventory of outdoor products and accessories, along with our unwavering commitment to their satisfaction."

Dealers interested in setting up a new account with Zanders please visit:Zanders new dealer signup

For more information about Zanders and their many dealer programs, call (800) 851-4373 or visit www.gzanders.com

MEDIA CONTACTS:

John Kohl, Affilium Marketing, 262-696-4566 john@affilium.com