Wednesday, November 14, 2018

Mossy Oak® Designated the Official Camouflage Partner of the NRA

WEST POINT, MS - Mossy Oak and the National Rifle Association have united in a relationship that aims to express support for the long-term preservation of our hunting heritage and outdoors lifestyle.

Mossy Oak and the NRA are joining forces to further advance hunting in the United States of America. In addition to the ongoing battle to preserve America's hunting and outdoors heritage, Mossy Oak also proudly stands with the NRA as America's foremost protector of the Second Amendment.As part of a multi-year commitment, the NRA has designated Mossy Oak as its "Official Camouflage Partner." As the Official Camouflage Partner, Mossy Oak has developed an all-new pattern exclusive to the NRA called Mossy Oak OVERWATCHâ. The revolutionary design for the Overwatch pattern utilizes cutting-edge design technology and features the NRA logo embedded within the pattern, making it easy for NRA members to show their support and passion for their American right to keep and bear arms and the protection of America's hunting, fishing, and outdoors heritage.

"The NRA is proud to announce this significant partnership with Mossy Oak. Like the NRA, Mossy Oak is committed to the preservation of our 2

nd Amendment rights, wildlife conservation, and safe and responsible use of firearms. With millions of members engaged in the recreational shooting sports and hunting, Mossy Oak felt it was only appropriate to show that it stands with the NRA by creating the custom OVERWATCH camouflage pattern, which will soon be available on popular clothing, firearms, and accessories," said Doug Hamlin, Executive Director of NRA Publications.

"Our rights to manage and pursue the natural resources of this great land are something we take very seriously here at Mossy Oak," said Toxey Haas, founder and CEO of Mossy Oak. "The NRA is the leader in preserving the opportunities we have as conservationists, hunters, and law-abiding citizens with the right to keep and bear arms. We live in a time where those topics are each facing their greatest opposition. That is why it is with great honor and excitement we are uniting with the NRA, so we can lay down our heads at night knowing that we are doing everything we can to carry out our mission to help people live their best life outdoors for years to come."

Since its inception in 1986, Mossy Oak has shared many values with the NRA. Both organizations are passionate about the conservation and protection of the natural resources available to U.S. citizens. Mossy Oak has been a long-time partner of organizations that seek to defend attacks against effective conservation and that promote the expansion of North America's fish and wildlife and their habitat.

"We take great pride in our commitment to organizations that work around the clock to protect our resources and our rights. Toxey has long maintained that our corporate mission is to help others discover and enjoy their best life outdoors. NRA works hard to provide leadership in myriad ways to preserve and conserve outdoors opportunities for generations to come. Our entire Mossy Oak Family is appreciative of the opportunity to work more closely with the NRA in its efforts to not only protect our constitutional rights as American citizens, but to work on behalf of hunters everywhere to preserve our rights to enjoy the Great Outdoors," said Bill Sugg, president of Mossy Oak.

For more information about Mossy Oak or to enjoy free, timely and entertaining outdoors content, visit www.mossyoak.com.

About the National Rifle Association

Established in 1871, the National Rifle Association is America's oldest civil rights and sportsmen's group. 5.5 million Members strong, NRA continues its mission to uphold Second Amendment rights and is the leader in firearm education and training for law-abiding gun owners, law enforcement and the military. Visit http://www.nra.org

Established in 1986, Haas Outdoors Inc. is headquartered in West Point, Miss., and is home of Mossy Oak. For more than 30 years, Mossy Oak has been a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Capture Productions, MOOSE Media, Nativ Nurseries, Nativ Living, GameKeepers, GameKeepers Kennels and Mossy Oak Properties.Mossy Oak is the official camouflage of the National Wild Turkey Federation, Ducks Unlimited, Quality Deer Management Association, and Mack's Prairie Wings and the official pattern of the NRA, B.A.S.S., MLF and Cabela's Collegiate Bass Fishing Series.

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Media Inquiries:

Jake Meyer

Public Relations Manager

Ph: 662-494-8859 x2216

jmeyer@mossyoak.com