Be part of a growing ECommerce Team!

Since 1976, Chattanooga Shooting Supplies has been a family-owned shooting, hunting and outdoors business. We are a B2B as well as B2C with Natchez Shooters Supplies. Our Ecommerce and Marketing team work closely together to continuously improve our CX. We have a 10-acre distribution facility with over 45K skus and 350+ brands such as GLOCK, Leupold, Federal, Eureka, HUK, and RCBS. We offer a casual environment with a walking trail, pond, outdoor areas as well as company events such as free food Friday once a month. This month we will have an ice cream social as well as “Bring Your Dog to Work Day.”

General Description

The Digital Marketing Specialist is responsible for the development and execution of ecommerce communications and digital content that support the objectives of Chattanooga Shooting Supplies. This includes web content, search engine marketing (SEM), search engine optimization (SEO), and reporting. This position will be responsible for planning, creating, and executing cost effective ecommerce programs and communications that drive sales and support the customer journey.

Digital Marketing Job Responsibilities:

• Plans and executes all web, SEO/SEM, database marketing, email, and display advertising campaigns.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.

Digital Marketing Qualifications / Skills:

• Creating and maintaining client relationships
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Education, Experience, and Licensing Requirements:

• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Working knowledge of HTML, CSS, and JavaScript development and constraints

Monday - Friday 8:00am-5:00pm

Tasks:

• Website SEO
• Work with 3rd party
• Implement strategies
• Report

• Website Personalization
• Work with 3rd party
• Design/Create experiences
• Report

• Website Content Admin
• Add/Create new content
• Landing page creation

• Website Banner Admin
• Website CRO Design/Implementation
• Paid Media - Implementation/Reporting
• Email
• Work with 3rd party
• Create Automations
• Transactional Updates
• Optimization
• Reporting

• Update Email Archive for Sales Team