BIRMINGHAM, Ala. — Go Out{side} by Bassmaster was created to inspire and educate families as they begin exploring nature. Few things will motivate outdoor enthusiasts more than the incredible prizes in the Go Out{side} Giveaway, which included prizes from Big Green Egg, Eukanuba, Grizzly Coolers, AFTCO and a 2021 Toyota 4Runner Off Road Premium.

For giveaway winner Jeff Haire of Rock Hill, S.C., this prize came at the perfect time.

“The Toyota 4Runner TRD Off Road is the ideal prize at the ideal time,” explained Haire. “My wife’s SUV is more than 14 years old and ready to be replaced. We do frequently go off road, and the Toyota 4Runner has outstanding off-road capability, fantastic safety features and an amazing array of comfort and high-tech features.”

In addition to the new Toyota 4Runner, the Haire family will be outfitted with everything they need to continue their adventures, including a large Big Green Egg integrated Nest+Handler package, a Eukanuba prize pack including one year of dog food, a Grizzly G60 cooler and a $500 AFTCO gift card. The full value of the Go Out{side} Giveaway package is more than $46,000.

Haire already has plans to put these prizes to good use while exploring the outdoors.

“I am really looking forward to cooking with the Big Green Egg,” Haire said. “I’ve never had one, but everybody says they are the best! The Grizzly cooler will be used often for tailgates, trips to the Blue Ridge and Smoky Mountains and to the beaches of the Carolinas.

“We’re already planning a trip to Ocracoke Island (part of North Carolina's Outer Banks). We’ve taken many trips there over the last few decades, and a competent 4WD vehicle is required to access the best fishing spots. The 4Runner accomplishes that in comfort with room for three grandchildren and all our gear.”

Go Out{side} offers guidance on a variety of outdoor topics, including fishing, camping, hiking, cooking, travel, gear and conservation, from the knowledgeable writers and staff from B.A.S.S. along with Go Out{side} Ambassadors like Chef Jimmy Kennedy, outdoor bloggers and photographers Philip and Corey Hunt from Two Dog Outdoors, tournament angler Kristine Fischer and multispecies kayak angler John Deshauteurs.

Go Out{side} Launch Partner: Eukanuba
Go {Fish} Supporting Sponsor: AFTCO
Go {Gear Up} Supporting Sponsor: Grizzly Coolers
Go {Cook} Supporting Sponsor: Big Green Egg
Go {Camp) Supporting Sponsor: Go RVing

About B.A.S.S.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 515,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, TNT Fireworks B.A.S.S. Nation Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship, Bassmaster B.A.S.S. Nation Kayak Series powered by TourneyX, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Academy Sports + Outdoors Bassmaster Classic presented by Huk.

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Media Contact: Emily Harley, B.A.S.S. Communications Manager, 205-313-0945, eharley@bassmaster.com