COLUMBIA, MO – June 4th, 2024 –

MidwayUSA is pleased to announce RIX Optics as one of the latest additions to their optics offering.

"We are excited to team up with RIX Optics to offer our Customers an unparalleled thermal imaging experience," said Matt Frevert, Optics Manager at MidwayUSA. "RIX's commitment to innovation aligns perfectly with our mission to provide top-quality gear to outdoor enthusiasts. This partnership helps us bring premium thermal optics within reach of every hunter and outdoor enthusiast."

RIX is a Texas-based company that develops and manufactures thermal and night vision optics. From the ground up, RIX was built on a solid foundation of core employees with decades of research and development experience in the thermal imaging industry. The RIX team is comprised of diehard hunting enthusiasts, competition shooters and serious outdoorsmen with strong connections and intimate relationships with ranches, outfitters, and retailers across the U.S.

“RIX has always been dedicated to making high-quality, innovative optics affordable for the average person and is thrilled to partner with MidwayUSA to extend that reach even further,” said Shannon Ceron, Senior Marketing Specialist at RIX. “With our base in Texas, we pride ourselves on quick turnaround and top-notch Customer service and look forward to bringing that to our MidwayUSA Customers.”

For MidwayUSA’s offering of RIX Optics products, please visit https://www.midwayusa.com/rix/b?bid=1117623.

For more information about RIX Optics, please visit https://www.rixoptics.com/.

About MidwayUSA

Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (https://www.midwayusa.com). MidwayUSA is a fast-paced, continually improving, family-owned business with instilled family values like honesty, integrity, and respect for others. For over 45 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.

For more information on MidwayUSA, visit their website (https://www.midwayusa.com), find them on Facebook (https://www.facebook.com/OfficialMidwayUSA) and Instagram (https://instagram.com/midwayusa), or follow them on Twitter (https://twitter.com/midwayusa).

Contact:
MidwayUSA Public Relations
pr@midwayusa.com