Turning A Predator Problem Into A Revenue Stream In November Shooting Industry

“Every predator on the property has the potential of taking money out of my pocket by killing prey intended for clients,” informs Scott Rouleau of New England Upland Shooting Preserve in Hillsborough, N.H. Rouleau’s unique approach to profiting from predators is featured in the November issue of Shooting Industry.

Coyote, in particular, has the potential to threaten the livelihood of Rouleau’s hunting and wing shooting business. He shares with dealers how he found success by offering guided coyote hunts, hosting and promoting predator-hunting seminars and identifying the gear used by clients to control the troublesome predator. “Turning A Predator Problem Into A Revenue Stream” outlines Rouleau’s methods to manipulate the outcome his business may have had otherwise.

“Convert Predators (And Varmints) To Profits” continues along the same vein of realizing the vast sales potential predatory animals offer dealers. Calls, scopes, ammunition and popular varmint/predator-specific rifles fill a need many consumers have in this area. Versatility is a key selling point for these hunters.

“Our customers tend to want something they can use for more than one purpose. The same setup one uses for coyote hunting can also be used for prairie dog hunting,” lends Duane Plucker of Gary’s Gun Shop in South Dakota.

Implementing Mark Kakkuri’s “4 Rules For Enhanced Safety Sales” will not only lead to an increase in sales, but by reinforcing your store’s commitment to safety may persuade visitors to become lifelong customers. Offering a wide-variety of safety-related products and sound advice — not a sales pitch — on the topic go a long way toward educating customers and making more sales.

With the holiday buying season rapidly approaching, this month’s Outdoor Marketplace column offers timely tips to get your store in the selling spirit. Additional highlights of the November issue include a look at “selling fun” in today’s airgun market and the oddball niche of “firearms curiosa.”

The November issue of Shooting Industry can be accessed in its entirety online at www.shootingindustry.com/digital-version. Have a comment after reading the issue? Send the SI team an email at comments@shootingindustry.com.