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Increased consumer interest in the self-defense and concealed carry segment over the last decade affords dealers plenty of opportunities to grow sales. The September issue of Shooting Industry features “5 Tactics For Improving Self-Defense & Concealed Carry Sales” — and why they work.
One of the five tactics provided, Mark Kakkuri suggests understanding what moves consumers to purchase is a key driver: Check 6 Arms in Colorado uses a series of questions to get a customer to recall a personal situation where they wish they had a firearm on their person.
“We don’t like to use scare tactics, but we do lean on a matter-of-fact type of approach to engage their logical thinking over emotional thinking. A decision based on logic is the best way to justify a purchase,” says William Ceron, Check 6 Arms co-owner.
Enhancing a store’s physical location with an integrated e-commerce website has never been easier. Editor Jade Moldae’s “Branching Out — 11 Considerations For Blending Brick-And-Mortar & E-Commerce Today” cites information from POS/e-commerce providers and feedback from dealers who have embraced the resources available today.
“We need to embrace technology a lot more than we do. I highly encourage any retailer to embrace technology of any sort that streamlines their processes,” states Adam Burt, CEO of Calibers Shooting Sports Centers in Albuquerque, N.M.
Added highlights of the September issue detail how storage products represent a way to educate gun buyers on the responsibilities of firearm ownership and boost secondary sales. In “Tracking The Waterfowler’s Migration,” learn why adapting the marketing and buying approach to select consumers can yield year-round success. And in this month’s Personal Defense Market column, Massad Ayoob makes the case for selling MSRs for home defense.
The September issue of Shooting Industry can be accessed in its entirety online at www.shootingindustry.com/digital-version. Have a comment after reading the issue? Send the SI team an email at comments@shootingindustry.com.
Contact: Jade Moldae
(800) 537-3006