Wednesday, January 29, 2020

Mossy Oak® and Operation Hat Trick Benefit Military Through Partnership

WEST POINT, MS – Operation Hat Trick (OHT), one of the nation’s leading organizations supporting the recovery of wounded U.S. service members and veterans, announced today a partnership with Mossy Oak, the international leader in camouflage design, branding and outdoors lifestyle products and content. As part of this collaboration, Mossy Oak will develop and make available to leading OHT licensed vendors, including ’47, Colosseum, and Great American Products, a line of outdoor camouflage designs, patterns, and materials that will generate funds for OHT.

This initiative will be OHT’s first foray since the inception of the philanthropic brand into non-military camouflage and will expand OHT’s military support message to outdoor enthusiasts. The Mossy Oak/OHT collaboration enables Mossy Oak to stay true to its roots by continuing to deliver highly effective outdoor camouflage, but with a benefit back to OHT to support the organizations that assist service members and veterans in recovering from war wounds.

“A decade ago OHT worked with industry leading manufacturer partners to pioneer the use of military camouflage in the collegiate and other sports industries,” said Dot Sheehan, Founder and CEO of Operation Hat Trick. “We are thrilled to now partner with Mossy Oak, the clear leader in outdoor camouflage, to expand our reach for the benefit of injured vets and service members.”

Operation Hat Trick, a 501c3 organization, increases awareness, support and funding for the recovery of wounded service members and veterans through the sale of branded merchandise, proceeds of which are distributed to selected organizations that support OHT’s mission. OHT’s unique licensed product business model was born in college licensing and is the first of its kind. The brand is widely supported by professional sports leagues, colleges and universities, and a growing list of brands in and outside of sports.

“Our growing base of Mossy Oak supporters have an inherent appreciation for our freedoms and those that serve to protect them,” said Mossy Oak’s Senior Vice President and Chief Sales Officer, Chris Paradise. “We believe our supporters will be proud to buy and wear our new Mossy Oak/OHT designs, knowing that a portion of their purchase benefits warriors recovering from the wounds of war.”

CLC, one of the largest licensing agencies worldwide and a division of Learfield IMG College, is the exclusive licensing agent for OHT and will manage the licensing of the Mossy Oak/OHT designs and patterns.

You can find more information about Mossy Oak at mossyoak.com and to stream free, timely and entertaining outdoors video, visit go.mossyoak.com.

About Operation Hat Trick

Supported by over 400 leading universities, two living Presidents, NHL, NBA, MiLB and major corporations, Operation Hat Trick (OHT) is a 501c3 helping America’s injured service members recover from the visible and invisible wounds of war. Since 2014, OHT has donated over $1,200,000 to programs that meet its mission. Over 1.6 million consumers have made a “purchase with a purpose” by buying OHT hats, apparel, other merchandise and products. OHT strives to fill some critical gaps in care, getting desperately needed support to veterans where it’s needed most. For more information, to give online or to purchase OHT apparel and merchandise, visit www.operationhattrick.org.

Operation Hat Trick is an official licensed partner of Haas Outdoors Inc. Established in 1986, Haas Outdoors Inc. is headquartered in West Point, Miss., and is home of Mossy Oak. For more than 30 years, Mossy Oak has been a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Capture Productions, MOOSE Media, Nativ Nurseries, Nativ Living, GameKeepers, GameKeepers Kennels, Mossy Oak Properties and Mossy Oak GO. Mossy Oak is the official camouflage of the National Wild Turkey Federation, Ducks Unlimited, Quality Deer Management Association, and Mack’s Prairie Wings and the official pattern of the NRA, B.A.S.S., MLF and Cabela’s Collegiate Bass Fishing Series.

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