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Luth-AR as Title Sponsor of the 2025 Sturgis Gun Rally, a all-new firearms industry event held during the iconic 85th Annual Sturgis Motorcycle Rally, August 1st–7th, in Sturgis, South Dakota.
Sturgis Gun Rally 2025 – Where horsepower meets firepower.
The first annual Sturgis Gun Rally, held during the 85th Sturgis Motorcycle Rally, was an unforgettable experience. As the title sponsor, it was exciting for Luth-AR to meet so many people who share a love for both motorcycles and firearms.
Randy Luth said "It was more than setting up a booth and selling products; it was about getting out and connecting with people interested in our industry. Which is exactly what he did! He was out working the crowd, speaking at the Law Enforcement Appreciation Dinner and discussing all the great things going on in South Dakota with the Governor Larry Rhoden.
Randy’s daughter, Luth-AR Vice President, Heather Luth Meyen said, "From showcasing our products to hearing first hand feedback, the event gave us an incredible chance to build relationships that go far beyond sales. The Sturgis Gun Rally proved that combining motorcycles and firearms wasn’t just a novelty—it was a natural fit. Tammy Bohn and Sturgis Guns did a great job organizing the event!"
The event had a unique energy—riders walking in fresh off the road, shooters eager to talk gear, and plenty of folks who proudly live in both worlds. We had great conversations, got valuable feedback, and built connections that went far beyond just showcasing products.
The hope is The Sturgis Gun Rally is only going to get bigger from here. We’re already looking forward to being back next year.
About Luth-AR:
Luth-AR is a leading manufacturer of high-quality firearm accessories, specializing in AR-15 Accessories, Parts and Tools. With a commitment to excellence and innovation, Luth-AR continues to revolutionize the firearms industry, providing enthusiasts and professionals with top-of-the-line products.