Outdoor America (OA), the nation’s leading destination for outdoor television, announced a new Fishing programming block featuring professional angler Scott Martin and his daughter Hilary Martin (@TheReelHilarySue). The lineup will showcase the next evolution of the long-running The Scott Martin Challenge (SMC) alongside Martin’s new 60-minute offshore series, Vice Versa Adventures, expanding OA’s family-driven, reality-style fishing content to millions of viewers across broadcast, FAST, and digital platforms.

Entering its 22nd season, The Scott Martin Challenge continues to be one of the industry’s most successful outdoor programs, backed by two decades of ratings leadership and extensive multi-platform reach across YouTube, Facebook, Instagram, TikTok, and Snapchat. The refreshed format will further integrate family storylines, tournament competition, and custom content opportunities for partners.

“This expanded block on Outdoor America is an incredible opportunity to share our family’s passion for fishing with an even broader audience,” said Scott Martin. “With Hilary taking a larger on-air role, our 2026 coast-to-coast team-tournament schedule with Dual Threat Fishing, and the launch of Vice Versa Adventures, we’re excited to engage anglers in new and dynamic ways.”

The Scott Martin Challenge Programming Block will include:

• The Scott Martin Challenge – Reality-style freshwater and saltwater fishing challenges featuring top pros, celebrities, and the Martin family, including new TV-exclusive tips and segments.
• New Tournament Focus (2026) – Scott and Hilary will compete together in select premier events, including the Dual Threat Fishing National Team Trail and the MLF Toyota Series.
• SMC Online Bass Tournament – Following a successful launch in 2025, the online tournament returns even larger in 2026, offering anglers nationwide the chance to compete for more than $40,000 in cash and prizes.
• Vice Versa Adventures (Launching Q1 2026) – A new one-hour saltwater series filmed from Freeman Boat platforms in premier fisheries around the world, hosted by Scott Martin alongside leading industry captains.Outdoor America stands alone as the only FAST network backed by broadcast TV distribution, providing unmatched sponsor visibility, seamless direct-to-web integration, and extensive promotional reach across all Scott Martin media platforms.

"Now is a great time to be an outdoor enthusiast, as growth for the industry leader in outdoor programming, Outdoor America, continues to expand," said Jamie Wilkinson, VP of programming and production for Outdoor America. "We are thrilled to feature the Scott Martin block, as their content perfectly aligns with the high-quality, engaging programming our audience flocks to see”

About Scott Martin:
Scott Martin has been a force in professional bass fishing since 1999. A renowned angler, content creator, and influencer, he spends over 300 days a year on the water, producing the award-winning The Scott Martin Challenge television show and more than 50 YouTube videos annually, which collectively deliver millions of viewing minutes. His 2026 schedule will focus on premier bass fishing and saltwater tournaments, as well as expanding his brand through enhanced digital and television ventures. You can follow Scott at:

Instagram ?www.instagram.com/scottmartinchallenge

Facebook ?www.facebook.com/ScottMartinChallengeTV

YouTube ?www.youtube.com/scottmartinchallenge

Twitter ?https://twitter.com/srmbass ?

TikTok ?www.tiktok.com/@scottmartinchallenge

About Hilary Martin (Hilary Martin Fishing):

Hilary Martin is a respected leader in the angling and outdoor lifestyle space. Known for her authenticity, creativity, and collaborative nature, she connects with audiences across multiple platforms and drives meaningful engagement within the fishing community. You can follow Hilary at:

Instagram www.instagram.com/thereelhilarysue

Facebook www.facebook.com/thereelhilarysue

YouTube www.youtube.com/thereelhilarysue

TikTok www.tiktok.com/@thereelhilarysue

Snapchat www.snapchat.com/@hilarysue5

About Outdoor America:

Outdoor America is committed to inspiring Americans to spend more time in our nation’s great outdoors. Outdoor America is designed as the authority for people passionate about outdoor sports and recreation. Delivering compelling content across all connected devices, Outdoor America will engage its audience with relevant and local information, motivating them to embrace their love of the outdoors by recreating our country’s many public lands and waterways. Outdoor America is available to users through four key environments, including Broadcast TV, Digital Distribution through FAST TV and Streaming, an easy-to-use Outdoor America App, and an Online Marketplace with over 800 brands and 50,000 products for outdoor enthusiasts.