BEAVERTON, Ore. — The new-for-2020 VX-3i CDS-ZL riflescope from Leupold & Stevens, Inc., won the Best New Product for the optics category at the 2020 Big Rock Sports New Product Showcase, held earlier this week in Nashville.

Big Rock Sports is a world-class shooting, fishing, and taxidermy distributor that has reach throughout North America. Leupold’s Director of Strategic Accounts, Jay Montrose, was on-hand to accept the award from Ryan Link, GMM/Director of Merchandising for Big Rock Sports.

“Distributors and authorized retailers alike have been excited about the addition of a ZeroLock feature to our VX-3i riflescope line,” Montrose said. “When it comes to rugged reliability and relentless versatility, no scope in its class can outperform the VX-3i. The CDS-ZL models will deliver unprecedented value to our core consumers.”

Built to deliver relentless versatility, the award-winning VX-3i line appeals to hunters and shooters alike. Now it will be available featuring one of Leupold’s most popular attributes, the ZeroLock dial. Four VX-3i CDS-ZL models are shipping now. Two will feature a 30mm maintube and a side focus feature, while two others have a 1-inch maintube and no side focus. Magnification ranges from 3.5-10x to 4.5-14x, and Duplex and Wind-Plex reticles are available.

The ZeroLock feature prevents unintended adjustments and ensures an accurate return to zero. Fast and easy to use, it’s a low-profile, one revolution, and CDS-ready dial. It marks the first time that Leupold has made ZeroLock technology available at a price point below that of the popular VX-5HD.

Like all of Leupold’s riflescopes, the VX-3i CDS-ZL is designed, machined, and assembled in the United States.

For more information on Leupold® products, please visit us at Leupold.com.

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Founded in Oregon more than a century ago, Leupold & Stevens, Inc. is a fifth generation, family owned company that designs, machines and assembles its riflescopes, mounting systems, tactical/Gold Ring® spotting scopes, and performance eyewear in the USA. The product lines include rifle, handgun and spotting scopes; binoculars; rangefinders; mounting systems; and optical tools, accessories and Pro Gear.

Leupold & Stevens, Inc., P.O. Box 688, Beaverton, OR 97075-0688, U.S.A.

Phone: (800) LEUPOLD or (503) 526-1400 • Fax: (503) 352-7621 • www.leupold.com