- Clearview Capital Fund IV, L.P. and its affiliates (“Fund IV”) announced Tuesday the recapitalization, in partnership with management, of Revo Brand Group, LLC d/b/a Real Avid (“Real Avid” or the “Company”). Real Avid will operate in partnership with Vertikal Brands, a holding company established by Clearview Capital in partnership with, and managed by, former members of the Battenfeld Technologies management team, to pursue the acquisition of premium brands in the outdoor industry. The transaction closed on October 30, 2020.

Headquartered in Plymouth, MN, Real Avid designs, develops and supplies innovative accessories for shooting enthusiasts. With a focus on the do-it-yourself (“DIY”) segment of the shooting accessories industry, Real Avid has built a reputation for premium, high-quality cleaning and tool accessories built with the end user in mind. Since its founding in 2008, the Company has experienced rapid growth resulting from a relentless focus on exploiting existing market gaps while also creating entirely new product categories. Central to their success is a laser-like focus on improving the consumer experience with professional grade tools for cleaning, maintaining, building and modifying firearms. Real Avid’s consistent introduction of new, differentiated products earns significant loyalty from consumers and retail partners nationwide.

The recent recapitalization by Fund IV and the strategic partnership with Vertikal Brands is intended to build on Real Avid's market momentum by providing additional resources to support the company’s growth and category expansion initiatives. This includes seeking out like-minded companies who may want to join the Real Avid team. In addition, the team from Vertikal Brands will leverage its experience with similarly sized outdoor companies to help accelerate Real Avid’s growth.

“We could not be more pleased with our new partnership with Clearview Capital and Vertikal Brands,” commented Roy Wetterstrom, CEO of Real Avid. “We have gotten to know both groups over the past few years and their business model is the perfect fit for us. They share our passion for building powerful brands and leveraging innovation to create marketplace disruption and ongoing growth. Our brand is on fire and their expertise and resources will help fuel the flame for years to come. We are excited to accelerate our growth and continue to expand our leadership position in our DIY markets.”

“We watched Real Avid grow as a company and a brand over the last several years and continued to be impressed by the Company’s leadership team and reputation for developing premium, high-quality products,” commented Matt Blevins, Partner of Clearview Capital. “Consumers love the Real Avid brand and retailers and other channel partners appreciate the Company’s consistent new product innovations and marketing capabilities. Together with the financial backing of Clearview and the industry expertise of the Vertikal Brands team, we believe the outlook for Real Avid is incredibly bright.”

“We are extremely excited to be partnering with the incredibly talented Real Avid team,” added Jim Gianladis, Chief Executive Officer of Vertikal Brands and Chairman of Real Avid. “The Vertikal team’s industry experience and focus on growth are a perfect complement to the brand strength and solid foundation Real Avid has built, which collectively will undoubtedly prove to be a formula for success.”

Real Avid's portfolio of gun tools, cleaning supplies, and industry-first innovative products span the breadth of firearm types. The brand is recognized throughout the industry for its quality manufacturing, attention to detail, and solving problems for DIY firearm enthusiasts, armorers and gunsmiths.

Media Contact:

Media Direct / Kim Cahalan

ph: 309.944.5341

Email: kim@mediadirectcreative.com