Thursday, March 30, 2023

BRP Teams Up with Tread Lightly! and RideSafe to Promote Responsible Riding

Valcourt, Quebec – BRP Inc. (TSX:DOO; NASDAQ:DOOO) is proud to lead the
powersports and marine communities with initiatives promoting safety, the environment and riding
etiquette with its Responsible Rider program. Today, BRP is broadening its impact by announcing
three-year partnerships with two organizations equally committed to empowering all those who ride
to do so responsibly: Tread Lightly! and RideSafe.

“The Responsible Rider program was born out of our deeply held belief that we can set the tone for
the whole industry by rethinking how we approach the way we ride. We are taking bold steps to
encourage all riders to ride responsibly, starting with impactful partnerships. We are thrilled to team
up with Tread Lightly! and RideSafe to drive positive change and ensure our next ride is as good as
the last,” says Anne-Marie LaBerge, Chief Marketing Officer at BRP. “When all riders look out for
each other, engage in safe experiences and are mindful of the environment, they help build a more
caring community and preserve our playgrounds for future generations.”

Tread Lightly!
Tread Lightly! is a nonprofit organization with a mission to protect and enhance recreation access
and opportunities by promoting outdoor ethics to heighten individuals’ sense of good stewardship.
Over this three-year partnership, Tread Lightly! and BRP have committed to developing trainings
and other tools dedicated to driving positive change through BRP’s worldwide dealer network and all
powersports riders. Training will be delivered online and cover subjects based on the Responsible Rider program’s three pillars: Safety, Environnement and Riding Etiquette, and will be available in
French, English and Spanish.

“In the past few years, we have seen rapid growth in motorized recreation all over the US. Tread
Lightly! has heard regularly about the need to better educate these enthusiasts on how to be
respectful and responsible,” says Matt Caldwell, Executive Director, Tread Lightly!. “This partnership
with BRP provides every enthusiast with the tools to ‘do your part’ to ‘protect the fun’.”

RideSafe
The mission of RideSafe is to significantly reduce the number of powersport injuries and fatalities by
inspiring children and adults to wear helmets and proper safety gear and obtain safety certification
before operating powersports equipment.

During this three-year partnership, RideSafe and BRP have committed to educating young riders
and their families on how to be responsible riders. To accomplish this mission, Hubert Roland and
his team will visit 15 schools in Wisconsin, Minnesota, Tennessee, Arizona, Utah, Florida, Texas,
and West Virginia.

"BRP is more than just a company, they are a team of people dedicated to creating a positive
impact. Their entire team embodies the qualities of leadership, humility, and compassion - making
them a true leader in the powersport industry," says Hubert Rowland, racer and Co-founder of
RideSafe.

"Our partnership with BRP is critical to educating consumers on safe practices and promoting
responsible riding. By combining our mutual resources and utilizing the voice and talent in our
industry, we aim to get the attention of a broad audience, empowering them to make informed
decisions about safe riding practices and shifting the culture where everyone makes safety their first
priority,” says Kristen Almer, Co-Founder of Ride Safe. “As I often say, our powersport athletes and
influencers are great because they are masters of safety first, and our partnership with BRP is a
crucial step towards making this a universal mindset.”

BRP is committed to playing an even greater role in the lives of its employees, dealers, and
consumers with the goal of truly moving the needle on social issues that touch people in their
everyday lives. Including the Tread Lightly! and RideSafe contributions, BRP has invested nearly
CAD $1.5 million towards initiatives in line with its Responsible Rider program in the last year alone.
These partnerships align with BRP's Corporate Social Responsibility (CSR25) commitment to foster
positive change worldwide and invest 1% of annual pre-tax profits in local and global causes by
2025.

CAUTION CONCERNING FORWARD-LOOKING STATEMENTS
Certain information included in this press release, including, but not limited to, the amount of
investment of the Company in the two partnerships announced, the statements relating to the
Company's Corporate Social Responsibility (CSR25) commitment and other statements that are not
historical facts, are "forward-looking statements" within the meaning of Canadian and United States
securities laws. Forward-looking statements are typically identified by the use of terminology such as
"may", "will", "would", "should", "could", "expects", "forecasts", "plans", "intends", "trends",
"indications", "anticipates", "believes", "estimates", "outlook", "predicts", "projects", "likely" or
"potential" or the negative or other variations of these words or other comparable words or phrases.
Forward looking statements, by their very nature, involve inherent risks and uncertainties and are
based on several assumptions, both general and specific. BRP cautions that its assumptions may
not materialize and that current economic conditions render such assumptions, although reasonable
at the time they were made, subject to greater uncertainty. Such forward-looking statements are not
guarantees of future performance and involve known and unknown risks, uncertainties and other factors which may cause the actual results or performance of BRP to be materially different from the
outlook or any future results or performance implied by such statements. Further details and
descriptions of these and other factors are disclosed in BRP's annual information form dated March
22, 2023.

About BRP
BRP Inc. is a global leader in the world of powersports products, propulsion systems and boats built
on over 80 years of ingenuity and intensive consumer focus. Through its portfolio of industry-leading
and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons,
Can-Am on and off-road vehicles, Alumacraft and Quintrex boats, Manitou pontoons and Rotax
marine propulsion systems as well as Rotax engines for karts and recreational aircraft, BRP unlocks
exhilarating adventures and provides access to experiences across different playgrounds. The
Company completes its lines of products with a dedicated parts, accessories and apparel portfolio to
fully optimize the riding experience. Committed to growing responsibly, BRP is developing electric
models for its existing product lines and exploring new low voltage and human assisted product
categories. Headquartered in Quebec, Canada, BRP has annual sales of CA$10 billion from over
130 countries and a global workforce of close to 23,000 driven, resourceful people.
www.brp.com