Keith Warren and The High Road Group are proud to announce that Effective Range Targets will be the official shooting targets of the long running and top-rated hunting show, The High Road with Keith Warren!

The Effective Range Targets brand is a product of JMA Outdoors Inc. located in Lafayette, Colorado. JMA Outdoors Inc. is owned and operated by David Howard who has a passion for the outdoors and hunter success. Through Effective Range Targets, David has developed technology that allows anyone to determine their effective range easily and accurately for specific game animals based on individual grouping ability. The targets are amazingly easy to use, and the technology is extremely effective at giving both hunters and outfitters confidence in the shooter’s ability to make an ethical shot.

“We are excited to team up with Keith, Matti and The High Road. Effective Range Targets’ fundamental goal is one we all can get behind: to help foster more ethical harvests and better-prepared hunters. Preserving our American hunting heritage is vital to all of us and it starts with each of us exercising and promoting ethical and responsible hunting. Keith and Matti will be showing how this is done with our targets and how they help build confidence and give the hunter a greater chance of success!” Says Dave Howard, President, JMA Outdoors, Inc.

“Our show is filmed in a variety of locations around the world and our rifles often get beat up during our travels. So, we never hit the woods without first checking zero. We are excited to have the Effective Range Targets technology at our disposal. Effective Range Targets improves our confidence out in the field and will be a great tool to share with our audience! Whether you are a beginner or veteran outdoorsmen, Effective Range Targets is a necessity when it comes to knowing that when you pull that trigger, you’ll be able to make an ethical shot!” Says host of The High Road, Keith Warren.

“As a hunter and a shooter, I’m always looking for new ways to test myself and improve my shooting abilities. I’m very excited to be using Effective Range Targets to hone my shooting skills and make me feel more confident in the field before every hunt. We hunt a variety of game, both large and small, in all types of terrain, so Effective Range Targets will be a must have for me when I am practicing and of course, whenever I travel for hunts and need to check zero!” Says co-host of The High Road, Matti Warren.

About Effective Range Targets

Effective Range Targets are proven to drastically decrease the chances of missed or wounded animals. Effective Range Targets are currently available in 8 species specific target sizes covering over 25 north American game animals, with more on the way! The ERT vital rings are anatomically based on each animal’s vital size at specific distances allowing for realistic practice. Effective Range Targets allow for long distance practice at only 100 yards with points of aim for guns zeroed at 2,3 and 4 inches high. Effective Range Targets is the perfect preparation to ensure an ethical shot for any hunter of any skill level! For more information go to www.effectiverangetargets.com

About The High Road Group:

The High Road Group is a fully integrated creative content creation and marketing company specializing in film production targeting the outdoor space and distribution of content across multiple digital media platforms. The High Road Group assists clients in the outdoor space activate and promote their brands from concept to the point of purchase. The High Road Group produces numerous outdoor programs including The High Road with Keith Warren and Keith Warren’s Deer & Wildlife Stories.

For more information about The High Road Group, visit www.highroadhunting.com. For more information on advertising opportunities with The High Road Group and Keith Warren, email johnny@highroadhunting.com.

To learn more about Effective Range Targets, visit their website at www.effectiverangetargets.com.