Examples of the tools include branded learning communities, which the Quality Deer Management Association (QDMA) is using to fuel a “How to Deer Hunt” series of tutorials delivered through the mobile app.

Powderhook utilizes virtual communities called “Camps” to bring mentors together with mentees to develop the exchange of information, advice, and experiences. The new app tools allow brands to have a more defined experience in the ecosystem of the app by using Camps for their own mentoring programs.

Both Pheasants Forever and Bear Archery are watermarking their contributions in various Camps, so that mentees know their mentors are associated with those brands.

Nearly 1,400 users have signed on as digital mentors and have created 147 Mentorship Camps devoted to such wide-ranging topics as big-game hunting, archery hunting, outdoor photography, and waterfowl hunting.

“We’re early in this effort, but gaining momentum daily,” says Dinger. “Our goal is to help our partners create 100,000 mentors through the app. That number is big and audacious, but it’s not accidental. We think that’s the scale required to meet the goal of creating 3 million new hunters over the next 5 years.”

In order to satisfy brands’ interest in measuring the reach and efficacy of their digital mentoring efforts, PRO members have the ability to manage and measure all their outreach efforts.