?SPRINGFIELD, MA. – Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI), a leader in firearm manufacturing and design, is pleased to announce that ten of its top retailers across the nation have been recognized as Ambassador Dealers for their outstanding performance in 2022. The Smith & Wesson Ambassador Dealer program recognizes retailers who serve as strong advocates for the Smith & Wesson brand and who continually support the growth of its brand and products.

"We appreciate the partnership we have with our Ambassador Dealers. These dealers continue to demonstrate the core values that are meaningful to Smith & Wesson. Their support of our products, promotions, and our presence in their retail shops align with our vision for the future. We look forward to many years of continued partnerships and success with our Ambassador Dealers," said Sue Cupero, Vice President of Sales.

To be selected as a Smith & Wesson Ambassador Dealer, retailers are required to meet specific criteria of outstanding sales performance, retailer training, custom marketing strategies, and more. In recognition of these Ambassador Dealers, each was presented with an awards package and is now recognized as an Ambassador Dealer on Smith & Wesson’s Dealer Locator. New Ambassador Dealer retailers are selected annually.

Check out our 2022 Smith & Wesson Ambassador Dealers below. For more information, click here.