In the wild world of hunting, the last thing you want to do is make it easy for your quarry to sniff you out. Dead Down Wind, the industry leader in scent elimination products, has launched a fresh, humorous marketing campaign to remind hunters that being invisible to a deer’s nose is just as important as being invisible to its eyes.

The campaign, titled “Don’t Make It Easy,” stars two jovial guys who have unfortunately found themselves dressed in deer costumes, making them spokesmen for scent control. Through a series of videos and still ads, these two characters bumble through the woods, pointing out many ways deer can bust you if you don’t use proper scent control.

“Dead Down Wind products are designed to make you undetectable to deer, and what better way to drive that point home than by showing exactly what happens when you don’t take scent control seriously?” said Baylor Radtke, Design/Creative Lead at Dead Down Wind. “Our campaign blends humor with a powerful message: if you want to stay off a deer’s radar, you’ve got to eliminate your scent.”

The tagline, “Don’t Make It Easy, Use Dead Down Wind,” is a call to action for hunters who understand the importance of scent control in the field. Whether you’re a seasoned pro or new to the sport, Dead Down Wind’s line of original products, as well as their Premium BLACK line—including scent eliminators for hygiene, laundry, and field—ensures that you won’t tip off the game with your scent.

For a simple chance to win a Dead Down Wind prize package to get you scent-free for the season, stop by the Dead Down Wind Facebook page and share the newest video!

Video linked HERE

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For more information about these brands or products, please contact Arcus Hunting at marketing@arcushunting.com or visit arcushunting.com.