THROOM ™ Targets has announced that PMI {Professional Marketing Inc.} will be responsible for all retail sales to include dealers, distributors, mass retailers in the midwestern states.

Erin Mihalik, Chief Operating Officer says, “we’re extremely excited to have partnered with PMI, the group comes highly recommended by industry professionals and we look forward to long and successful relationship”.

Professional Marketing Inc. is a sales agency that specializes in the sporting goods industry. PMI calls on customers of all sizes, including Distributors, Big Box, Buy Groups, and Independent retailers. Their core sales territory is the upper Midwest.

PMI’s 30 years of expertise with our customers provide a time-tested approach. This includes suggestions on packaging, promotion, and presentation of your product to insure sales at all levels. We view our association with your company as a partnership. Our goal is to bring your product to the marketplace with financially stable accounts we know will aggressively sell and service your line of merchandise. We do not believe our job is over when the product is sold.

We continue to service our accounts by working with dealers and helping them move products through in-store clinics and promotions. We reach the consumer by attending sport shows, enabling us to educate them on the benefits of each product. Our success is based on this philosophy, and we are proud of it.

PMI Staff includes:

Jim Burkett

Dayton, MN

Jim has over 30 years experience in management and sales and is a third generation sales representative. While Jim was in college, he worked at his father’s sales rep agency James Burkett Associates in Minneapolis. In 1985, he joined Tech 80/ACS, a manufacture of automation and motion control components where he held various positions including VP of Sales and Marketing, COO and CEO for. Under his direction this public company grew profitably, and was ultimately sold to a peer company in Israel in 1999. Jim met up with Dick Wier, PMI founder, in 2000 worked with him until he retired in 2004. Jim has overseen the growth of the PMI agency from two sales reps covering four States to six reps covering 12 States. Jim is the main liaison for factory relationships both existing and potential lines. "I’m enjoying sporting goods repping so much, I wish I would have started doing this earlier.” His favorite sporting pastimes are waterfowl hunting, deer hunting, and fishing the many lakes in MN summer or winter.

Chris Clemmons

Newark, IL

IL,E.WI,E.MO

Chris has 23 years experience in the outdoor industry, including sales management, marketing management and field sales. His strengths include understanding market trends, product development, implementing selling strategies, and customer relations building. Chris is very organized and has an excellent follow up and work ethic. Prior to joining PMI Chris held sales management positions at Mason and Plano. He enjoys competitive walleye fishing, and currently participants on the Masters Walleye Circuit. Chris won the Cabela’s National Team Walleye Championship in 2009 on Devils Lake, ND. Chris supports accounts like Fleet Farm, Blaine Supply, Sports Specialist, and Robinson Wholesale.

Dom Schneider

Stillwater, MN

E.MN,W.WI,E.IA

Dom has been with PMI since 2016. He graduated from the University of North Dakota as an Entrepreneurship major. He worked as an intern for PMI during his final year at UND; working numerous shows and in-store events. Dom worked as a Customer Service associate at Cabela’s in East Grand Forks, MN for 3 years. Some of his strengths include inventory analysis, recognizing industry trends, Microsoft excel, and constantly seeking innovation. Some of Dom’s accounts include Scheels, Cannon Tackle, Sportsman’s Guide, and Bill Hicks. Dom has a strong passion for waterfowl hunting, deer hunting, ice fishing, and musky fishing.

Dane Melin

Pennock, MN

W.MN,ND,SD,W.IA,W.MO

Dane is the newest addition to the PMI team. He is entering his 35th year in sporting goods sales. His sporting goods career started in 1986 at Holm Brothers Sporting Goods in Willmar, MN. While working at Holm Brothers, Dane attended Ridge Water Vocational institute for Sales and Marketing. In 1990, Dane was hired by Wal-Mart as a Sporting Goods Manager for the new Willmar store. While working for Wal-Mart, Dane transferred to Alexandria, MN to help start their new store. In 1995, Dane was approached my Maurice Sporting Goods and soon began a nine-year career as a road Salesman for Maurice Sporting Goods. Dane achieved many sales awards including Rookie of the Year and Salesman of the Year. In 2004, Dane Joined Cannon Tackle Supply and has been there for the last 17 years. Dane worked as a Salesman, Sales Manager, and then Buyer for the last 6 years; calling on accounts such as Runnings, L&M Fleet Supply, and over 100 independent dealers. As a buyer, Dane was in-charge of setting all product lines and buying categories such as fall goods, ammo, lures and all fishing. Dane also helped organize the catalog and Cannon Tackle Supply Dealer Show. Dane has been married to his wife Jill for 25 years. They have two sons, Cole, 23 and Cade, 20. Dane’s family has lived on a farm in western MN for over 20 years. He enjoys fresh and saltwater fishing, waterfowl hunting, upland hunting, and archery deer hunting. He has even won numerous musky and bass tournaments. Dane and his family love to travel and do anything in the outdoors.

About THROOM®

THROOM® Targets were the first Self-Healing, Ricochet-Free Polymer Reactive targets introduced to the industry, originally known as Newbold Targets in October 1995. They are made entirely in the USA with equipment that is designed and manufactured in the USA with all materials sourced domestically. Our family owned and operated business is headquartered in Middlesex, New Jersey and is responsible for the sales, marketing and manufacturing of all THROOM Target products in the United States and international markets. The family’s main focus is to design and manufacture self-healing reactive polymer targets that are safer than steel and provide customers with peace of mind when engaging in activities ranging from tactical training and shooting competitions to weekend plinking. The business has succeeded in maintaining manufacturing jobs in the United States for over 25 years.

For representation opportunities contact Bob Anthon, 716-717-5768 or banthonbamm@gmail.com

See our full line of Throom® targets at www.throomtargets.com

For more information call 800-992-3301