Pageviews and Users in October 2021 Most Since January 2018

DENVER – The properties that comprise Outdoor Sportsman Group’s hunting websites1 delivered the most aggregate Pageviews and Users2 in October 2021 since January 2018.

• GunDog also posted year-over-year gains of +16% and +9% in Pageviews and Users, respectively, in October despite moving to a Premium Subscription Model in September 2021.
• Wildfowl increased both Pageviews and Users by +17% and +18%, respectively, year-over-year in October
• The Bowhunting websites, Bowhunter and Bowhunting, also posted the largest combined Pageview (534,000) and User2 (364,000) numbers for the site since 2018.
  • In October, Bowhunting garnered gains of 73% in both Pageviews and Users year-over-year
  • Meanwhile, the Average Session Duration for Bowhunter visitors was up +46% (2:32 minutes vs 1:44 minutes) year-over-year in October 2021.
• North American Whitetail led the way with more than 775,000 Pageviews and 400,000 Users, up +135% and +85% year-over-year, respectively, and the largest numbers for the site since 2018.

About Outdoor Sportsman Group Publishing: As a premier destination for the most avid outdoors enthusiasts, Outdoor Sportsman Group’s publishing division is widely recognized for its strong special-interest multichannel brands, including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 11 other leading magazines that reach more than 28 million readers. Outdoor Sportsman Group’s network of websites, including OutdoorChannelPlus.com, BassFan.com, Outdoorchannel.com, Sportsmanchannel.com and WFN.com, attracts more than 78 million annual unique visitors, and OSG TV produces hundreds of TV episodes of original branded hunting, sport shooting and fishing programming that airs on Outdoor Sportsman Group’s broadcast entities. Visit http://outdoorsg.com for more information. #MyOutdoorTV

Source: Google Analytics, October 2021. 1Hunting Vertical Branded Sites: Bowhunter, Bowhunting, Gun Dog, Petersen’s Hunting, North American Whitetail, and Wildfowl; 2Aggregated Users does not account for Duplication across websites.

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MEDIA CONTACT:

Tom Caraccioli | Outdoor Sportsman Group | 212.852.6646 | Tom.Caraccioli@Outdo