Minnetonka, Minnesota – Effective immediately, Dan “DQ” Quinn has been promoted to Director of Field Promotions for Rapala USA from Field Promotions Manager.

Quinn has grown, full steam ahead into his current role, leading the company’s National Rapala Pro Staff, as well as the company’s regional pro staff, guides, and key influencers around the country.

Quinn also serves as a key brand ambassador for Rapala USA. He manages Rapala’s day-to-day PR with its top media partners, working closely with Lindner Media, Wired2Fish, and George Poveromo and the World of Saltwater Fishing, to name just a few. In his new role as director of field promotions, “DQ,” as his friends call him, will assume responsibility as a key R&D Specialist for Rapala USA – integrating closely on key projects with the company’s Sales, Marketing and Product Development teams.

“The network of relationships that Dan has built within the fishing industry is invaluable to the momentum of Rapala VMC brands,” said Matt Jensen, Director of Marketing for Rapala USA. “We are excited to continue all of the work DQ has put in with the top anglers around the world to help us successfully launch key products year after year.”

Quinn, who joined Rapala USA in 2011, has more than 20 years of experience in the sport fishing industry. He will continue to work with key staff within Rapala USA throughout the country on regional marketing efforts and key product initiatives.

“This promotion will grow Dan’s role in the field,” added Jensen, “His understanding of Rapala VMC’s brands, combined with his keen knowledge of what anglers want, will continue to shape the future of fishing in the years to come, and help keep Rapala VMC brands on the cutting edge of what’s next.”

About Rapala

Rapala was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala has grown from humble beginnings to become a market leader in the fishing tackle industry. The brand’s functionality and high quality are known by fishermen worldwide. Rapala maintains strict standards of craftsmanship while delivering its fishing products to anglers in more than 130 countries. Visit www.rapala.com.

Media Contact:

Stephen Dupont, APR

Pocket Hercules

stephen.dupont@pockethercules.com

612-916-4124