Data-driven approach shows strong results despite industry-specific advertising challenges

Insight Media Stream released performance data from a recent programmatic advertising campaign for a firearms-related company, demonstrating that effective digital marketing is achievable despite platform restrictions common in the industry.

The campaign, which ran during August 2025, utilized a multi-channel programmatic approach across display, video, Connected TV (CTV), and audio formats. This strategy was specifically designed to navigate the advertising limitations faced by many companies in the firearms industry while effectively reaching target audiences.

"Many firearms-related companies struggle with digital advertising restrictions on major platforms," said Susan Harkins for Insight Media Stream. "Our campaign results show that with the right strategy, it's possible to achieve strong performance metrics while maintaining full compliance with platform policies."

Campaign Performance Highlights:

• 2.37 million impressions delivered across all channels
• $9.34 blended CPM (cost per thousand impressions – 51% lower than average for firearms industry for endemic sites based on blended CPM across platforms, with endemic being a minimum of $18 and in some cases significantly higher)
• 0.17% click-through rate (42% higher than endemic media benchmarks)
• $5.50 average cost-per-click (31% more efficient than industry average for endemic digital placements)
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Performance by Channel:

The campaign employed careful channel selection and advanced, market research-based targeting strategies to reach enthusiasts and professionals within compliant digital environments. Each advertising channel served a specific purpose in the marketing funnel, from broad awareness to targeted engagement.

Firearms-related companies interested in learning more about compliant digital advertising strategies can schedule a consultation with Insight Media Stream to discuss their specific marketing goals and challenges.

About Insight Media Stream:

Insight Media Stream specializes in digital media advertising with expertise in developing effective strategies for industries facing unique marketing challenges.

Media Contact:

Insight Media Stream
470-207-3699
sales@insightmediastream.com

https://insightmediastream.com/