Wednesday, July 3, 2019

New In-Depth Lineup from Plano at ICAST

Grand Prairie, Tx. - Plano continues to be the leading innovators of tackle storage solutions with the release of their most technologically advanced storage series to date - EDGE.

Comprising of 10 new product SKUs, EDGE is built on the familiar Plano 3600 and 3700 Stowaway footprints. Four EDGE boxes are built for general storage in either standard, thin, or deep box configurations. Six additional boxes are designed specifically for custom storage solutions including terminal tackle, crankbaits, spinnerbaits, blade baits and jigs, and soft plastics. These products are immediately recognizable with their modern design, heavy-duty build, Duraview™ crystal-clear lids, revolutionary Rustrictor™infused bases, stainless-steel hinge pins, Dri-Loc™ rubber gaskets, and oversized single-handed latches. The EDGE series also feature Water Wick™ - a water-absorbing, rechargeable, desiccant divider, pre-cut vented dividers, and an innovative labeling system.

The new EDGE line implements a three-pronged defense against moisture and corrosion while protecting tackle and keep it organized.

First, the Dri-Loc™ rubber gaskets create watertight seal between the lid and base that moisture that cannot penetrate. In addition, all EDGE series storage boxes feature Duraview™ crystal-clear lid and have a one-handed, easy to use latch, so anglers can find what they are looking for quickly and get to it fast. Durable steel pin hinges finish off the rugged lid and marry it to the EDGE's base.

Plano's exclusive Rustrictor™ material is infused into every new EDGE box, preventing terminal tackle and expensive baits from corroding. To help increase airflow throughout the box and to facilitate rust-preventative properties of Rustrictor™, the boxes include unique pre-separated, vented dividers. They also recess into the base, keeping terminal tackle and smaller items secure in their cell.

Finally, the EDGE series utilize Water Wick™ - a water-absorbing, rechargeable, desiccant divider. If any water makes it into an EDGE box, Water Wick™ quickly absorbs it and keeps it away from the lures.

Compartmentalize terminal tackle with the unique lift-out boxes included in the EDGE Terminal box. The boxes within-a-box design is a great way to store weights, hooks, and small parts. Small enough to put in your pocket, the revolutionary lift-out boxes are ideal to sort small items and keep the handy.

The EDGE Jig/Blade Bait box employs multiple vertical dividers to keep up to 70 jigs or bladed baits neat and organized. The vertical dividers individually lock jigs into place, keeping them from tangling or crushing hair or skirts.

Built to hold a large number of spinnerbaits, Plano's EDGE Spinnerbait box has a rugged one-piece construction base. The base has a center rail for hanging baits so that they dry naturally while not kinking their skirts. The depth of the box is deep enough to accommodate larger buzz baits and trailer hooks. Included are four adjustable dividers so that anglers can organize them by color, style or weight.

Soft plastic hoarders rejoice. The EDGE Plastics/Bulk Utility box is a large watertight enclosure allows you to bring along more bags of soft plastics than one could ever need. The box feature two movable dividers to help keep soft plastics and molded swim baits organized. In addition, they dividers can removed so the box can double as a dry-box.

The EDGE Crankbait boxes use patent pending silicone "fingers" to protect the lures, hooks, and finishes. The intricate silicone finger design eliminates the possibility of tangled hooks that often result in wasted time. These boxes also protect the lifelike finishes on today's premium hardbaits as they securely nestle among the fingers. The EDGE Crankbait boxes comes in two sizes, extra-large, for storing deep running, lipped crankbaits and other oversized lures. The smaller size is ideal for jerkbaits, low-profile search baits and spy baits.

See Plano's new EDGE line along with their other new products in booth #4618 at ICAST 2019, July 9-12 at the Orange County Convention Center in Orlando, FL.

Product Features:

  • Dri-Loc™ - watertight seal
  • Rustrictor™ - rust prevention infused base
  • Duraview™ crystal-clear lid
  • One-Handed latch
  • Water Wick™ - water absorbing desiccant divider
  • Innovative labeling system
  • Pre-cut, pre-separated vented dividers
  • Ribbed lid and steel-pin hinges for durability
  • Available sizes: 3600 Standard, 3700 Thin, 3700 Standard, 3700 Deep: Terminal Box, Jig/Blade Bait Box, Spinnerbait Box, Plastics/Bulk Utility Box, and Crankbait boxes.

For more information, please visit: www.planomolding.com

PLANO FISHING IS PROUD TO BE THE GO-TO FOR OUTDOOR STORAGE SOLUTIONS WITH MORE THAN 65 YEARS OF HISTORY TO BACK IT UP. Since 1952, when Warren "Pete" Henning returned from a Florida fishing trip with the desire to improve the tackle box, Plano has become the standard in modern tackle boxes and storage solutions. Over the next 65 years, the Plano brand has found its way into the hearts and hands of four generations. Today, there's a four in five chance that if you own a tackle box, it was made by Plano. There are many reasons consumers faithfully choose Plano, including quality, durability and innovation, but our favorite is, "It's what my dad always used." We take care of you by taking care of your gear. Thank you for trusting us to PROTECT YOUR PASSION.

For more information, please visit

WWW.PLANOMOLDING.COM

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Media Contacts:

SOURCE OUTDOOR GROUP
Aaron McCaleb | President
770-535-6028 (p)
aaron@sourceoutdoorgroup.com

SOURCE OUTDOOR GROUP
Blake Tabb | Account Executive
770-535-6028 (p)
blake@sourceoutdoorgroup.com