Buds Guns Shop & Range, one of the country’s leading retailers of firearms, ammunition, and accessories, announces that Steve Reed has joined the company to serve as Chief Marketing Officer. In this new role, Reed will be responsible for the development of the company’s overall marketing strategy and direction.

“I am truly looking forward to Steve bringing his extensive marketing and industry knowledge to the Buds team,” said Buds CEO Joe Murphy. “As we work to grow our business, support our partners and provide great customer service, having the right members on our team is vital to our success.”

For the past five years, Reed has served as Vice President of Marketing for firearms manufacturer Daniel Defense where he led all marketing and branding efforts. Prior to that, he served in the same capacity for shooting sports distributor AcuSport. In his nearly 30-year marketing career, he has gained extensive experience in brand management, advertising/communications and strategic planning having also worked in the consumer-packaged goods and healthcare industries. He holds an undergraduate degree in Economics from Princeton University and an MBA in Marketing from Indiana University.

“I’ve always admired the Buds brand and I’m thrilled to be joining the Buds family,” said Reed. “To help continue to grow one of the industry’s leading players is a tremendous opportunity. I’m blessed to be joining such a great company full of passionate and talented people.”

Buds Gun Shop & Range has served over 4.5M customers since 2003. Combining a large online presence with retail locations in Lexington, KY, Greenville, KY and Sevierville, TN, the company is known for providing customers an exceptional value, a wide range of products, and outstanding service. To learn more about Buds please visit: www.budsgunshop.com