The POP UP 38 From MYSTERY RANCH Perfectly Combines Practicality and Complexity

Bozeman, MT. (January 9th, 2020) – MYSTERY RANCH, an industry-leading backpack company devoted to making mission-specific packs is proud to introduce the best hunting backpack ever built, the POP UP 38.

The backpack originated from hunters’ feedback wanting a bigger pack option on MYSTERY RANCH’s game-changing POP UP frame series. The answer to this feedback was the POP UP 38. It features a large main compartment which can be accessed via a top loading shroud or by the full-length side zipper.

The two-part lid keeps key items within reach while helping to secure and protect spotting scopes and tripods that are stashed in the outer, compressible pocket. Dual side pockets are perfect for trekking poles, water bottles and other items, while the Autolock buckles and compression straps here cinch down firmly preventing spillage.

"The POP UP 38 and specifically the new frame is easy to deploy and really robust,” stated Tim Hoffer MYSTERY RANCH’s Hunting Line Sales Manager. “The design is way ahead of anything out there. One of the other big updates is the waistbelt; more secure, more padding and flat-out comfortable. I used this on an archery antelope hunt this fall, and would gladly grab it for elk, deer or bear. It really is a stealthy load-hauler that can handle serious weight disguised as a streamlined daypack."

Where the POP UP 38 separates itself is in the unique telescoping frame which transforms from a low profile look to a maximized load lifting system in seconds. Designed utilizing trekking pole technology, the new 2020 POP UP frame is an improvement on MYSTERY RANCH’s original POP UP design that mirrored a tent pole connection. This upgrade will be seen on all POP UP models.

The MYSTERY RANCH OVERLOAD™ feature is included and ready when game is on the ground, allowing for unmatched versatility whether you’re chasing antelope, headed to the backcountry for a sunup elk hunt or in the Midwest targeting whitetails.

SPECIFICATIONS:

• Weight- 2.4 kg (5.3 lb)

• Volume- 45 L (2746 cu-in)

• Sizes- S, M, L and XL

• Colors- Coyote, Foliage, Subalpine (NEW)

• MSRP- $350

About MYSTERY RANCH:

MYSTERY RANCH is committed to building the finest load-carriage equipment in the world. A product-driven company from the beginning, MYSTERY RANCH designs packs for the job that needs to get done, for the people committed to doing it, with the best materials available and the most durable construction methods that exist. #BuiltForTheMission