PRADCO Outdoor Brands is proud to announce the hiring of Daryl Cherry as Category Director (Feed & Seed), a pivotal leadership role responsible for driving growth, innovation, and market impact across two of the industry’s most trusted brands: Whitetail Institute and Ani-Logics Outdoors.

Cherry brings a proven track record of brand-building within the hunting and outdoor industry, with deep expertise in product development, strategic planning, cross-functional collaboration, and consumer insight. His leadership will be instrumental in optimizing product portfolios, refining strategic initiatives, and delivering measurable performance across channels.

“We’re thrilled to welcome a leader who embodies the spirit of our brands and the ambition of our team,” said Brian Malone, VP/GM of the Outdoor Products Division. “This role demands someone who can blend authenticity with strategic precision, and we’ve found just that.”

As Category Director, Cherry will play a critical role in shaping the future of feed, seed, mineral, and attractant products.

"I’m excited for the opportunity to join PRADCO and contribute to its commitment to helping hunters and everyone who enjoys the outdoors. I look forward to working with the talented team to drive innovation and growth that continues to reflect PRADCO’s dedication to outdoor enthusiasts." said Daryl Cherry.

ABOUT WHITETAIL INSTITUTE

Whitetail Institute pioneered the deer-nutrition and food-plot industry in 1988 and remains the only food-plot company that develops proprietary forages specifically for whitetail deer. With an unwavering focus on research, real-world testing, and personalized customer service, Whitetail Institute continues to set the gold standard for the category.

ABOUT ANI-LOGICS OUTDOORS

The original deer science experts, Ani-Logics Outdoors was born out of the EHD outbreaks of 2012 and built on a foundation of scientific rigor. With expertise spanning animal nutrition, vaccine labs, and veterinary clinics, Ani-Logics formulates feed and supplements that deliver real results. Through ongoing research, product development, and field testing, the brand serves land and game managers of all experience levels.